MARKETING MANAGER

DESCRIPTION

Why we want to hear from YOU...
The Port of Long Beach is committed to creating an inclusive, equitable and diverse work environment, with the ultimate goal of making BELONGING a norm. We hire amazing qualified teammates from a wide variety of backgrounds and experiences. We recognize that embracing our differences and establishing an environment that encourages a diversity of viewpoints and perspectives makes us a stronger, more effective organization. We invite all of our teammates to bring their whole selves to work. We are huge advocates of LIFE/WORK BLEND - where LIFE leads the pack! Our teammates arrive daily with the ethos to collaborate, foster intellectual curiosity and provide unparalleled service. If you share these values and our enthusiasm, your next career opportunity is with THE PORT OF CHOICE!

To learn more about the Port of Long Beach, visit our website: www.polb.com

The Role...
The Port of Long Beach (Harbor Department) is seeking a Marketing Manager in the Business Development Division. Under limited direction of the Business Development Manager, the Marketing Manager develops, coordinates, and implements marketing plans, programs, and activities designed to enhance existing business partnerships and develop new business opportunities. The Marketing Manager is tasked with overseeing the administrative functions within the division to support marketing strategies for continued commercial growth.

The Team...
The purpose of the Business Development Division is to maximize Port of Long Beach revenue opportunities and sustain market share growth by engaging all customer segments, tracking industry trends, analyzing cargo data, identifying new business opportunities, anticipating market direction, and aligning our strategies to market conditions.

This is an unclassified (at-will) position.

EXAMPLES OF DUTIES

How you get to contribute...

• Establish and maintain business relationships with customers and industry trade associations to promote and develop business opportunities for the Port of Long Beach (POLB) and obtain market intelligence, while keeping the assigned customer base advised of Port developments and initiatives.
• Oversight of the outreach/marketing function of the Foreign-Trade Zone 50 Program by developing and maintaining a call cycle to keep customers engaged.
• Deliver commercial presentations, conduct seminars/webinars, and participate in meetings with customers, external vendors, and other stakeholders.
• Supervise the administrative functions of amending and managing Port of Long Beach Tariff No. 4 (Tariff), including incentives, rate increases, and other Port initiatives and program management of the various tariff programs.
• Negotiation, project management, and oversight of industry event sponsorships, business development customer outreach programs, and FTZ workshops.
• Special event management, booth/trade show set-up and planning (staffing schedules, sponsorship deliverables, contract oversight, etc.) for Business Development Division’s signature events, Annual Customer Appreciation Reception, POLB Commissioners’ TPM Reception, IANA Intermodal Expo, TPM, etc.
• Prepare bid documents (RFPs, NIBs, RSOQs, etc.) for potential projects and contracts; establish an interview panel, develop scoring criteria for written and oral evaluations; negotiate fees; and execute contracts.
• Collaborate with the Communications Division on planning, creating, and executing advertising campaigns for the trade industry; media selection and contract preparation; and review advertising metrics to ensure campaigns are performing optimally.
• Identify trends, generate ideas, and develop strategic recommendations for the Port of Long Beach to pursue regarding commercial business and trade opportunities.
• Manage the division’s relationship with trade associations by managing/updating members as needed, provide sponsorship deliverables, coordinate staff/customer attendance to events/luncheons, periodically review association’s effectiveness and alignment to the division’s goals, and coordinate speaking opportunities for POLB executives.
• Support the section by preparing and monitoring the special events and programs’ budgets, assists in developing the section’s budget, and familiarity with the department and division’s budgeting process.
  Serve as a key contributor to the Business Development Division’s marketing plan.
• Performs other duties as requested.
  
  

REQUIREMENTS TO FILE

Education:

• Bachelor's Degree in Business Administration, Public Administration/Policy, International Business, Economics, Marketing, or a closely related field is required. Experience offering specific and substantial preparation for the duties of the position may be substituted for the required education on a year-for-year basis; if utilizing this option, this would be four years to substitute for the degree, plus the five years of experience described below, for a total of nine years.
• Master's Degree in the above disciplines or closely related field is desirable.
• Certificate in supply chain logistics programs is desirable.

Experience :

• A minimum of five (5) years of progressive experience in marketing or the maritime/logistics/transportation industry is required.
• Extensive marketing, communications, and customer profiling experience is required.
• A history of creating effective working relationships with people from diverse backgrounds and areas of technical expertise is required.
• Strong track record of developing successful and innovative targeted marketing campaigns across industry channels is required.
• Proven ability to implement new programs or practices designed to enhance service and value is required.
• Strong technical knowledge, business writing, and presentation skills required.
• Knowledgeable about local and international maritime market conditions, global and regional trends in international trade, and top competitors’ strengths and weaknesses required.
• Government program management and budgeting experience is desirable.

SELECTION PROCEDURE

How do we start the conversation?
The final filing date for this recruitment is: Monday, December 23, 2024 at 11:59 p.m. The Port reserves the right to extend the closing date without notice in order to accept additional applications.

To be considered for this opportunity, please submit a cover letter , a resume , and a copy of your degree (as PDF attachments) with your application. Incomplete application packets or those that clearly do not meet the minimum requirements will not be considered. If utilizing the experience substitution option for the degree requirement, please ensure that your attachments clearly reflect the subject experience.

All application packets will be evaluated to determine the most qualified applicants. Those determined to be most qualified will be invited to participate in the selection process. Interviews will consist of a video interview via Sparkhire, with the most qualified moving forward to an in-person interview which will include a written component/writing exercise. An employment offer is contingent upon successful completion of a comprehensive background check.

This information is available in an alternative format by request to the Human Resources Division at (562) 283-7500. If you require an accommodation because of a disability in order to participate in any phase of the application/selection process, please submit your request in writing when submitting your application or call the number above. For technical issues with your online application, please contact Neogov support at (877)204-4442.

The City of Long Beach will consider qualified applicants with a criminal history pursuant to the California Fair Chance Act. You are not required to disclose your criminal history or participate in a background check until you receive a conditional job offer. If the City of Long Beach has concerns about a conviction that is directly related to the job after making a conditional job offer and conducting a background check, you will have the opportunity to explain the circumstances surrounding the conviction, provide evidence to mitigate concerns, or challenge the accuracy of the background report. Find out more about the Fair Chance Act by visiting https://calcivilrights.ca.gov/fair-chance-act .

The Port of Long Beach is an equal opportunity employer.

We do not discriminate based on race, religion, color, national origin, sexual orientation, gender, gender identity, gender expression, age, status as an individual with a disability or other applicable legally protected characteristics.

Employee Benefits

The City of Long Beach offers its employees opportunities to grow personally and professionally.As a permanent employee, you are eligible to receive fringe benefits that include:

• Medical and Dental Insurance

• Life Insurance

• Retirement Plan (P.E.R.S.)

• Paid Vacation, Personal Holidays and Sick Leave

• Deferred Compensation

• Credit Union Membership

• Free Bus Transportation (Long Beach Transit)

• Flexible Spending Accounts

• Free Employee Parking
• Paid Parental Leave*
*Paid Parental Leave - after six (6) months of City employment; up to 30 calendar days (160 hours/192 hours for sworn platoon) of PPL, taken in full-day increments, in connection with the birth, adoption, or foster placement of a child, up to the age of seventeen (17).

Closing Date/Time: 12/23/2024 11:59 PM Pacific

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• City of Long Beach

• 5625707057

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