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Job Description
Job Summary
Under the direction of the Communications & Marketing Director, the Marketing & Community Engagement Specialist creates and executes targeted outreach and marketing campaigns, produces creative content for various printed and digital assets, manages the city’s social media presence and e-newsletter; and assists the director with media and public relations, and crisis communications. Serves as primary point of contact when Communications & Marketing Director is unavailable.
Essential Job Functions- Assists the Communications & Marketing Director with media and public relations activities, including scheduling, responding and monitoring; drafting, editing, and distributing news releases and statements; alerting the media of photo/video opportunities; identifying and communicating newsworthy stories; forecasting necessary issue-related media strategies; and working on-call during emergencies.
- Manages all aspects of the city’s social media presence using industry-accepted best practices; this includes creating and publishing creative and engaging content; monitoring, listening, and responding as necessary; managing advertising campaigns; and etc.
- Administers and produces content for the city’s external e-newsletter.
- Collaborates with city departments and neighborhood groups to understand their needs, goals, and objectives in order to maintain relations and create strategic marketing and/or community engagement campaigns to support their initiatives.
- Collects and analyzes performance metrics related to all department-lead marketing endeavors to assist city staff in evaluating success and determining future strategies.
- Produces innovative content for various printed and digital communications, including the city’s website, e-newsletter, video and radio scripts, publications, social media, advertising collateral, etc.
- Establishes and maintains and annual editorial calendar.
- Researches, coordinates, and oversees third-party advertising buys and campaigns.
- Coordinates and schedules regularly-occurring, community interest media spots with city staff.
- Supports Communications & Marketing Director with proofing produced collateral to ensure quality and consistency.
- Assists in management of branding guidelines and marketing best practices/policies across city departments.
- Performs related duties as required.
- Responds regularly and promptly to work.
Required:- Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, or a similar field of study or similar field of study plus at least four (4) years of experience in communications; or a Master’s degree in the specified areas plus at least two (2) years of experience in communications; or an equivalent combination of education, experience, and training may also be considered.
Preferred:- Municipal government communications experience
- Media relations experience.
- Project management experience including building and executing marketing campaigns.
Licenses, Certifications & Special Requirements
Texas Class C driver’s license with a good driving record as measured by the City’s evaluation system. -
ABOUT THE COMPANY
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City of Bryan
Show moreFounded in 1871 and home to almost 90,000 residents, Bryan has grown from a dusty railway depot to a thriving, diverse community with competitive schools, fast-paced technology, sprawling parks, and a flourishing art and music scene. Consisting of a seven-member city council, the City of Bryan is committed to providing financially efficient municipal services to improve the quality of life and develop a community where all citizens are proud to live. Living or working in Bryan is truly the good life, Texas style!
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