BTU-Communications & Marketing Specialist

Job Summary
Under general direction, assists with developing and implementing communication strategies that educate and inform customers about energy efficiency, service interruptions, and other electricity-related topics for Bryan Texas Utilities ( BTU ). This position plays a key role in content creation, media relations, and community engagement to enhance public awareness of BTU’s services and initiatives.
Essential Job Functions

• Collaboratively develops and executes communication strategies to promote BTU’s relationship with the community, energy efficiency, and utility mission.
• Produces multimedia content, such as videos and graphics, for use on social media channels, website, and print.
• Creates and disseminates press releases, newsletters, public service announcements, and other informational materials to the media and public at large.
• Monitors and assesses public presence in media and public comment to inform and direct communication priorities.
• Compiles, prepares, and maintains reports on communication activities and their impact on public awareness and engagement.
• Supports crisis communication efforts, including drafting emergency notifications and coordinating messaging during service interruptions.
• Maintains and updates the organization’s website.
• Assists in organizing and promoting community events, educational programs, and outreach initiatives.
• Documents utility events, facilities, projects, initiatives, etc. by taking high-quality photographs as needed.
• Assists with departmental graphic design needs, including development of logos, banners, posters, flyers, brochures, postcards, advertisements, and booklets as needed; assists with the management of all archived print, web, and video content.
• Creates proactive internal communication strategies.
• Works with internal and external subjects to develop content for printed publications.
• Responds regularly and promptly to work.
• Performs related duties as required.

Minimum Qualifications

• Master’s degree in Communications, Marketing, Journalism, Graphic Design, Computer Science, or a similar field of study plus at least two (2) years of directly related experience; OR a Bachelor’s degree in the specified areas plus at least four (4) years of related experience
• Must possess a strong competency in the areas of multimedia production and display in both electronic and print formats; to include but not limited to content writing, video production, and/or graphic design.

Licenses, Certifications & Special Requirements
Texas Class C driver’s license with a good driving record as measured by the City’s evaluation system.

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• City of Bryan

• 979-209-5060

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