Associate Director Marketing & Fan Engagement

  • Cal State University (CSU) Long Beach
  • Long Beach, California
  • Aug 08, 2024
Administration and Management Community Relations or PR and Marketing

Job Description

Job Summary

Working under the general supervision of the Assistant Athletics Director, Marketing & Creative Services, the incumbent will support the daily marketing operations of the Athletics Department. They will assist in coordinating and implementing the year-round marketing and promotions plan. Additionally, the incumbent will focus on enhancing the fan experience through effective and creative strategies, engage with customers, and promote Long Beach State Athletics.

Key Responsibilities
  • Coordinate efforts to enhance attendance, ticket revenue, marketing & promotions, fan experience, and sales to engage students, staff, alumni, supporters and prospective fans: Manage the day-to-day coverage of assigned sports. Direct game coverage for assigned sports and assist as needed in game and special event coverage for additional sports. Facilitate and own all sport-related coverage for assigned sport teams, including creative, digital, social, written, and other emerging content mediums.
  • Development and implementation of in-game planning and promotional efforts for assigned sports and special events that enhance the image and awareness of LBSU Athletics with a key focus on maximizing the fan experience: Management of athletics marketing student internship program.
  • Develop and improve campus relationships to drive interest and attendance amongst the student body: Fulfill sponsorship obligations, including print materials, game-day promotions, on-court promotions, and game-day messaging.

Knowledge Skills and Abilities

Develop and deliver multi-mode communications that clearly convey an understanding of the unique needs of different audiences. Demonstrate the ability to collaborate positively and effectively drive toward organizational goals. Seek and develop relationships that help grow and maintain a working and learning environment where every student, employee and community member is treated with dignity and respect. Analyze complex, high-quality, and sometimes contradictory information to effectively resolve issues. Demonstrate strong analytical, decision-making, prioritization, and problem-solving skills, using a "why not?" mindset. Ability to develop ongoing relationships with season ticket holders, local community, and donors. Ability to guide others in policy and procedures in support of the athletics department and the university. Maneuvering comfortably through complex policy, process, and people-related organizational dynamics. Consistently achieve results, even under tough circumstances and thrive in fast-paced, high-pressure environments. Strong customer service skills over the telephone, in person, and through written communication.

Ability to communicate with an ethnically and culturally diverse campus community. Ability to follow all university policies, procedures, and guidelines including but not limited to safety, civility, information security, and non-discrimination policies and procedures. Ability to contribute to a positive university experience for each and every student and assist in achieving the university's commitment to a "vision of excellence."

Education and Experience

Equivalent to a bachelor’s degree in a related field and three years of experience in marketing, business administration, sport administration, or a related field required.

Physical Summary

Light work - Job involves some lifting of medium weight objects (10-20 pounds) and/or 10% - 20% of the job involves standing or walking.

Licenses / Certificates

Valid California driver's license required.

Department

Athletics

Classification

Public Affairs/Communications Specialists II

Compensation

Salary placement is determined by the education, experience, and qualifications the candidate brings to the position, internal equity, and the hiring department’s fiscal resources.

Hiring Range: The hiring range for this position is $4,666 - $5,166 per month commensurate with candidate's education, experience, skills, and training.

CSU Classification Salary Range: The CSU Classification Salary Range for this position is $3,949 - $7,143 per month.

Benefits

Excellent benefits through CalPERS (health, vision, dental), tuition fee waiver, generous vacation and sick leave, and 14 paid holidays each year.

Time Base

1.0 time-base, 40 hours per week.

Duration of Appointment

This is a temporary position for one year with no permanent status granted. Temporary assignments may expire prior to the ending date.

Application Procedures

Click Apply Now to complete the CSULB Online Employment Application.

PLEASE FILL OUT THE APPLICATION COMPLETELY. It is important that all sections of the on-line application are filled out completely and accurately. Please include all relevant education and experience. Your application will be used to determine whether you meet the minimum qualifications for this position.

Additional Information

The person holding this position is considered a 'mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 Revised July 21, 2017 as a condition of employment.

Long Beach State Athletics is committed to following NCAA, Big West Conference, Golden Coast Conference, and Mountain Pacific Sports Federation rules and regulations. Therefore, the incumbent is required to maintain a working knowledge of these rules and regulations.

A background check (including a criminal records check) must be completed satisfactorily and is required for employment. CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was conditionally offered the position.

Due to the nature of this position, current CSULB employees are subject to a criminal record check unless they have successfully completed a criminal background check through CSULB within the past 12 months.

CSULB is not a sponsoring agency for staff and management positions (i.e. H-1B Visas).

California State University Long Beach expects respectful, professional behavior from its employees in all situations. Acts of harassment or abusive conduct are prohibited. Demonstrated appropriate professional behavior, treating others with civility and respect, and refusing to tolerate abusive conduct is expected of all employees.

Equal Employment Statement

California State University Long Beach is an Affirmative Action/Equal Opportunity Employer that is strongly committed to promoting diversity in all areas of the campus community. We consider qualified applicants for employment without regard to age, physical or mental disability, gender or sex, genetic information, gender identity, gender expression, marital status, medical condition, nationality, race or ethnicity, religion or religious creed, sexual orientation, and veteran or military status.

Accommodations

We provide reasonable accommodations to applicants and employees with disabilities. Applicants with questions about access or requiring a reasonable accommodation for any part of the application or hiring process should contact StaffHR-Accommodations@csulb.edu .

Out of State Employment Policy

California State University, Long Beach, as part of the CSU system, is a State of California Employer. As such, the University requires all employees upon date of hire to reside in the State of California.

As of January 1, 2022 the CSU Out-of-State Employment Policy prohibits the hiring of employees to perform CSU-related work outside the state of California.

Advertised: Aug 07 2024 Pacific Daylight Time
Applications close: Aug 21 2024 Pacific Daylight Time

Closing Date/Time:

Job Address

Long Beach, California 90815 United States View Map