JOB SUMMARY: Responsible for the day-to-day management of the Destination Marketing Organization (DMO) Visit Loveland. Achieves the mission of the Community Marketing Commission (CMC) through implementation of the strategic objectives determined by the CMC and the City Council. Leads Visit Loveland towards advancing its mission by creating new possibilities for project initiatives, fostering innovation, collaborating with other City departments and leveraging private/public partnerships.
The salary range for this position is
$96,500.00- $139,980.00 per hour with a hiring range of
$96,500.00- $118,200.00, depending on qualifications and experience.
Position will close to applicants on:
Monday, 5/27/2024 at 12:00 P.M. M.S.T. The City of Loveland is Searching for a dynamic individual and leader to serve as the Visit Loveland Manager which includes managing the Visitors Center and technical staff, marketing, events and attraction initiative, and serving as a liaison to the Community Marketing Commission! Please include a cover letter and resume with application. ESSENTIAL FUNCTIONS: - Responsible for developing and implementing plans, strategies and initiatives specifically designed to raise awareness of Loveland as a domestic and international tourist destination.
- Staff liaison and manager of the Community Marketing Commission (CMC), an 8 person board responsible for the strategic direction of the Lodging tax expenditures.
- Lead the City’s effort to carry out its Visit Loveland marketing strategy by directing priorities for program activities in a manner that is consistent with the strategic plan and intent of the Community Marking Commission (CMC).
- Create and maintain Visit Loveland strategic plan with CMC and stakeholder input.
- Work with the Colorado Tourism office to promote visitation to Colorado and Loveland domestically and internationally through trainings and presentations at International Sales Missions to primary trade areas (UK, Germany, Canada), and International Tradeshows.
- Work closely with Director of Economic Development to serve as a catalyst for Visitor Oriented Economic Development by raising the destination profile, attracting strategic events, building transportation networks and ultimately raising the quality of life for visitors, local businesses, residents and community stakeholders.
- Develop and manage operational budget of approximately 1.1 million, including monitoring monthly financial transactions and monthly fiscal reporting to the CMC.
- Attend meetings, conferences and review literature to maintain current knowledge of the thinking, issues, and people influencing issues important to the mission of Visit Loveland.
- Work closely with the Colorado Tourism Office, Travel Media and other travel/ trade partners to develop, coordinate and present to Familiarization FAM tours to showcase Loveland to both domestic and international partners in order to market Loveland as a Visitor/Business/Conference destination.
- Oversee, develop, sponsor community and destination events to drive visitors to Loveland, target shoulder seasonal events.
- Assess accomplishments and review failures, reporting on them to the CMC for future actions.
- Oversee and create marketing/public relations strategy that will allow Visit Loveland leadership to cultivate and enhance meaningful relationships with targeted, high level external audiences including media and key influencers.
- Develop the Visit Loveland function as the City of Loveland’s one-stop resource center for visitors, visitor service businesses and entrepreneurs.
- Advance the mission and image of Visit Loveland by serving as the chief representative and official spokesperson of Visit Loveland to all stakeholders including boards, staff, members, City Council, association partners, media, government and the general public. Includes serving on community boards including, but not limited to, Loveland Hotel Association, Downtown Development Authority (DDA) marketing group, airport marketing committee, Front Range marketing group, Larimer County fair board, Travel Industry Association of Colorado (TIAC), Colorado Association Destination Marketing Organization (CADMO), Destination Marketing Association International (DMAI).
- Manage and implement all marketing efforts including all media buying, public relations efforts, copywriting, and asset management to promote Loveland as a destination for visitors and increasing visitor spending.
- Negotiate and manage all contracts and agreements with tourism industry partners to ensure services are provided as agreed.
- Collect and maintain baseline data to establish the economic impact of the tourism industry as a part of the overall Loveland economy.
- Manage partnerships with other area destination marketing organizations and economic development efforts for the purpose of retaining and creating jobs in the tourism, hospitality and visitor services sectors.
- Manage and update the Destination Loveland Strategic Plan on a 3 to 5 year schedule.
- Oversee Social Media PR, design, website contracts.
- Develop, design and maintain Visit Loveland website.
- Develop and oversee management of advertising campaigns and marketing programs for both leisure, domestic, international and convention marketing.
- Identify new opportunities to leverage resources in an effort to maximize the impact of marketing and promotions for Loveland domestically and internationally.
- Set the operational policies for the DMO, and oversee their proper execution.
- Responsibilities include interviewing, hiring, and training employees: planning, assigning and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
QUALIFICATIONS: Required Education: - Bachelor's Degree in Tourism, Hospitality, Public Relations, Marketing, Business, Business Administration or related field.
Required Experience: - 5 years experience in a role similar to, or related to, being an owner, officer or coordinator of a visitor services organization, destination management organization or visitors and convention bureau or economic development organization. This must be in addition to any experience used to satisfy the education requirement.
- 5 years supervisory experience required.
- Previous experience managing a million dollar plus budget.
Preferred Experience: - Experience with contract negotiations.
An equivalent combination of education and experience may substitute for the education requirement on a year for year basis. Certifications: - Must possess a valid driver’s license.
- Certified Destination Management Executive (CDME) preferred.
MANAGEMENT LEVEL: Supervisor for Benefitted Employees: - Provides 2nd level supervision to professional, technical, and skilled employees to assure accountability to department and organizational goals and objectives.
- Functions as advisor to department, sets goals and objectives for team members to achieve operational results.
- Provides guidance, analyzes, and resolves department issues.
- Interprets policies and exercises independent judgment and decision making within department.
- Makes personnel decisions related to hiring, performance, or disciplinary actions.
- Champions and embodies the company's mission, vision, values, and culture.
KNOWLEDGE, SKILLS & ABILITIES: - Must possess strong verbal, editing and written communication skills, organizational skills, as well as initiative, creativity, flexibility.
- Must be able to convert information from multiple sources into clear, concise written form, e.g. press releases and print materials.
- Must be able to speak effectively to large groups.
- Must possess strong customer service ethic and sound judgment.
- Ability to work independently with very little direction.
- Ability to manage numerous projects and responsibilities, tight deadlines, in a creative but sometimes fast paced and rapidly changing environment.
- Ability to work collaboratively with staff and citizens.
- Working knowledge of graphic design.
PHYSICAL DEMANDS & WORKING CONDITIONS: - Frequent exposure to routine office noise and equipment.
- Frequent light to moderate physical effort that includes frequent standing or walking or maintaining arms and hands in the same position for repetitive tasks. Frequently works with light objects and light hand tools.
- Occasional exposure to hazards typically found in general office environments where there is rarely to no exposure to injury or accident.
This job description is not designed to contain a comprehensive listing of activities, duties or responsibilities that are required of the employee.
With over 300 days of sunshine, and just 30 miles from Rocky Mountain National Park in the heart of northern Colorado, Loveland is an ideal community for anyone to call home. Known as the Sweetheart City, this vibrant cultural hub is home to nearly 500 sculptures and public art installations, the world-famous Valentine Remail Program, and picturesque views of the Rocky Mountains. The community is bustling with a thriving arts, brewery, foodie and shopping scene. Enjoy headliner concert and theatre productions, professional hockey events, endless community recreation and open space opportunities, art and sculpture shows, and several local festivals. Loveland also boasts an award-winning golf course and an inclusive library and community center. Loveland, Colorado has EVERYTHING YOU LOVE!
In 2020, Loveland was the only Colorado City to win the Governor’s Award for Downtown Excellence, is the top residential recycling City in the state for 4 consecutive years and has been ranked as one of the top places to live, work and raise a family in the U.S. and as one of the Most Idyllic Picturesque towns in America.
Apply today to join more than 800 employees who work to meet the core values of: Accountability & Integrity, Transparency & Honoring the Public Trust, Collaboration, Innovation, Safety, Excellent Service with Courtesy and Kindness. The City of Loveland is a diverse and welcoming community organization and our employees enjoy a competitive benefits program, various opportunities for growth and development, and an exceptional work-life balance.
A vibrant community, surrounded by natural beauty, where you belong!
Benefit Eligible Benefits Package Includes: - Two (2) medical plans, Dental, Vision (for self/ spouse/ children)
- Employee Health & Wellness Center (self/family)
- Paid vacation, holidays, and medical leave
- Flexible spending including Dependent Care
- Life Insurance, AD&D, Short-term and Long-term disability, and voluntary Critical Illness Coverage
- Retirement 401a, 457, Roth (pre-& post tax) and company match
- Comprehensive Employee Assistance Program
- Voluntary 529 College Invest program
- Personal and Professional Development opportunities
- Discounted recreation passes
- Employee recognition program
- Exceptional work-life balance
- Market based pay & regular performance reviews
- Local Government employment is eligible for Public Loan Forgiveness Program.
Reasonable accommodations will be made to enable qualified individuals with disabilities to perform the essential functions.
City of Loveland job descriptions are designed to describe the general nature and level of work necessary to perform well in the job; they are not intended to provide an exhaustive list of responsibilities, skills, and qualifications. City of Loveland job descriptions may be updated periodically, and additional activities, duties or responsibilities may be assigned by management as deemed appropriate.
The City of Loveland provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, disability, genetic information, age, or any other status protected under federal, state, and/or local law.
The City of Loveland participates in E-Verify. In accordance with E-Verify requirements, upon your date of hire the City of Loveland will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
E-Verify Notice of Participation. Learn more about your right to work. Visit
E-Verify.gov for more information.
Employment offers will be conditional on the successful completion of a driving record and criminal history background check.
