Cal State University (CSU) Fullerton
800 N State College Blvd, Fullerton, CA 92831, USA
Job Title Marketing and Communications Specialist Classification Public Affairs/Communication Specialist II AutoReqId 538174 Department Vice President of Student Affairs Office Sub-Division Vice President of Student Affairs Office Salary Range Classification Range $3,949 - $7,143 per month (Hiring range depending on qualifications, not anticipated to exceed $3,949 - $6,500 per month) Appointment Type Ongoing Time Base Full Time Work Schedule Monday - Friday, 8:00 AM - 5:00 PM About CSUF Standing on 241 acres in the heart of Southern California, the University was founded in 1957 and has grown into a population of over 40,000 students. As Titans, we believe that diverse perspectives deepen our understanding. We are committed to giving students the support they need to graduate, while responding to California’s revolving work force needs. At Cal State Fullerton we strive for continual improvement of students, staff, faculty, and administrators through orientations, training programs, and professional development opportunities. As part of the Titan Community, you have access to many campus facilities and services including but not limited to the Grand Central Art Center in Santa Ana, the Arboretum and Botanical Garden at Cal State Fullerton, cultural events and performances in the Clayes Performing Arts Center, Cal State Fullerton Athletics sports events, Titan Recreation Center, and the Employee Wellness Program. Job Summary It is an exciting time to join Cal State Fullerton as we are an in demand comprehensive University that is driven to shape the future of education and foster a vibrant community of diverse students, faculty, staff, and administrators who uphold values of inclusive excellence, free speech, and an environment free from discrimination. We are continuously seeking individuals from various career disciplines that share the University’s mission and core values. We warmly welcome you to consider joining the Titan Community where minds expand and opportunities flourish. About the Position: The purpose of the Division of Student Affairs is to transform the lives of our students academically, personally, and professionally, equipping all with the knowledge and skills required for success at Cal State Fullerton and beyond degree completion. We seek an exceptional individual to join our team as the Marketing and Communications Specialist (Public Affairs/Communication Specialist II). The ideal candidate in this role should have a positive attitude and an active, energetic mind characterized by highly ethical practices and a commitment to diversity, openness, flexibility, integrity, and kindness. Reporting to the Associate Vice President of Student Affairs, for the College Access and Career Pathways Cluster within the Division of Student Affairs, the Marketing and Communications Specialist collaborates with the College Access and Career Pathways cluster (Center for Educational Partnerships, Outreach, Recruitment and Orientation, Financial Aid, Titan Hub, Scholarship Office, Admissions, Career Center, and Center for Internships and Community Engagement) to lead, create, coordinate, and implement strategic marketing and communication plans for programs and services offered by these departments in accordance with the university’s strategic long term outreach and recruitment plans. The Marketing and Communications Specialist is responsible for the day-to-day oversight, development, and maintenance of marketing, branding, and communication initiatives. Will create, coordinate, and execute the development, writing, and design of all marketing and advertising for both print and web-based publications. Responsible for the development and implementation of all marketing strategies; to promote the College Access and Career Pathways Cluster; and develop and execute effective social media strategies to support the cluster. Create modern infographic reports and on occasion, analyze statistics and data to calculate figures to display in the infographic reports. Create various videos for both on-campus and off-campus partnerships and stakeholders, end-of-semester Thank You videos, and motion graphics animated infographic digital reports, to name a few, to promote the brand and services of Cal State Fullerton (CSUF). Modify and create custom HTML and/or CSS coding for projects for email templates, cluster website and similar projects as needed by departments that encompass the College Access and Career Pathways cluster. Utilize marketing systems such Salesforce or other adopted Customer Relationship Manager (CRM) and the like to help promote programs and services. Oversee the hiring and oversight of Student Assistant Graphic Designer(s). Create above projects for the College Access and Career Pathways cluster- collaborate with the various departments within the cluster to complete cluster goals and projects. This position manages all Salesforce (and/or other Client Relationship Manager CRMs adopted) related initiatives, as well as long-term planning and strategy in communication creation and process improvement. This position develops and configures the Salesforce modules, workflow, forms, fields, views, reports, and dashboards and the daily maintenance of Salesforce via third-party applications/add-ons within Salesforce. The Marketing and Communications Specialist creates and applies departmental brand guidelines and develops printed and digital materials in support of College Access and Career Pathways cluster efforts. Other duties as assigned. Essential Qualifications Bachelor’s degree from an accredited four-year college or university in a related field and up to two years or related professional or technical experience. Knowledge of the fundamentals of public affairs and/or media relations, as well as some exposure to marketing and marketing research. Possession of strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication vehicles. Ability to serve as a media spokesperson and/or senior editor. Working knowledge of copyright and other applicable laws pertaining to publications and the media. Thorough knowledge of web communication techniques, vehicles, and formats. Ability to effectively use web technology to achieve communication goals. Ability to analyze and select pertinent facts and integrate them into communication vehicles. Possession of strong story development and journalistic writing skills, as well as advanced editorial skills. Knowledge of interview techniques and the ability to define and deliver media messages. Working knowledge of marketing and research techniques and methods. Ability to apply market research to identify communication needs and target audiences. Ability to apply appropriate statistical techniques and methods to research. Possession of exceptional interpersonal skills, including strong public speaking, listening, and interpretive skills. Ability to provide lead work direction. Working knowledge of popular social media outlets with the ability to schedule, submit information, and regulate content. A background check (including a criminal records check) must be completed satisfactorily and is required for employment. CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to complete the background check satisfactorily may affect the continued employment of a current CSU employee who was conditionally offered the position. Preferred Qualifications Must possess ability to lead various projects, groups, problem solving, have great attention to detail, and coordinate activities where direct supervision is shared; demonstrated ability to work with diverse stakeholders, community members, and students; knowledge of marketing principles in targeting different audiences (e.g., student, parents, community, staff, employers), and the ability to function effectively as part of a high-performance team. In addition, the position requires a thorough mastery of English grammar, punctuation, and spelling, and the ability to manage multiple assignments while meeting deadlines. Must possess strong written and verbal communication skills and have a track record of success in an operational role in a fast paced, high-volume service environment. The position requires a good working knowledge and experience with graphics and/or desktop publishing software applications, which include Adobe Creative Suite (Photoshop, Illustrator, InDesign), video editing software (Adobe Premiere, Final Cut Pro, Adobe After Effects), Microsoft Publisher, Microsoft PowerPoint, and others. Must also be familiar with Windows or MacOS, Internet Explorer, Microsoft Word and Excel, HTML, Flash, and a general knowledge of database management. Foundational knowledge of the principles and techniques of artistic and graphic design, as well as demonstrated design and artistic skills. Comprehensive knowledge of graphic design, production principles, and communication theory including a basic understanding of marketing and promotion concepts. Possession of strong graphic design skills and the artistic ability necessary to translate communication needs into artistic design. Ability to understand university level curriculum concepts and convey them graphically. Thorough knowledge of current campus documents and university-wide publication needs. Thorough understanding of printing and vendor services to prepare specifications for printing. Ability to prepare camera-ready materials and a working knowledge of design and electronic prepress processes used in the production of complex publications. The position also requires a strong understanding of the major social media tools and evidence of the ability to utilize social media to engage various on and off campus stakeholders and the ability to work as a lead person in developing and implementing marketing strategies involving collaborative arrangements with professional colleagues. Spanish speaking capabilities, ability to read and write. Special Working Conditions Notice of Non-Discrimination on the Basis of Gender or Sex and Contact Information for Title IX Coordinator Additional Information California State University, Fullerton celebrates all forms of diversity and is deeply committed to fostering an inclusive environment where students, staff, administrators, and faculty thrive. Individuals interested in advancing the University’s strategic diversity goals are strongly encouraged to apply. Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose. As of January 1, 2022, the CSU Out-of-State Employment Policy prohibits the hiring of employees to perform CSU-related work outside the state of California. The person holding this position is considered a limited mandated reporter under the California Child Abuse and Neglect Reporting Act and must comply with the requirement outlined in CSU Executive Order 1083, revised July 21, 2017. This position is designated as a Campus Security Authority (CSA) position under the federal Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act. CSAs are responsible for reporting allegations of Clery Act Crimes reported to them or that they witness. CSA training is required. Multiple positions may be hired from this recruitment based on the strength of the applicant pool. If you are applying for a staff position, please note that you are not eligible to work concurrently in a staff position and an Academic Student position such as a Graduate Assistant, Teaching Associate, Instructional Student Assistant, or Student Assistant position. Regular attendance is considered an essential job function; the inability to meet attendance requirements may preclude the employee from retaining employment. Employee/applicant who applies for a position may be required to successfully complete job-related performance test(s) as part of the selection process. Online application/resume must be received by electronic submission on the final filing date by 9:00 PM (Pacific Standard Time)/midnight (Eastern Standard Time). Applicants who fail to complete all sections of the online application form will be disqualified from consideration. California State University, Fullerton is not a sponsoring agency for staff or management positions (i.e., H1-B Visas). Hiring Preference On-Campus CSUEU Employees Advertised: Apr 11 2024 Pacific Daylight Time Applications close: Apr 25 2024 Pacific Daylight Time Closing Date/Time:
Job Title Marketing and Communications Specialist Classification Public Affairs/Communication Specialist II AutoReqId 538174 Department Vice President of Student Affairs Office Sub-Division Vice President of Student Affairs Office Salary Range Classification Range $3,949 - $7,143 per month (Hiring range depending on qualifications, not anticipated to exceed $3,949 - $6,500 per month) Appointment Type Ongoing Time Base Full Time Work Schedule Monday - Friday, 8:00 AM - 5:00 PM About CSUF Standing on 241 acres in the heart of Southern California, the University was founded in 1957 and has grown into a population of over 40,000 students. As Titans, we believe that diverse perspectives deepen our understanding. We are committed to giving students the support they need to graduate, while responding to California’s revolving work force needs. At Cal State Fullerton we strive for continual improvement of students, staff, faculty, and administrators through orientations, training programs, and professional development opportunities. As part of the Titan Community, you have access to many campus facilities and services including but not limited to the Grand Central Art Center in Santa Ana, the Arboretum and Botanical Garden at Cal State Fullerton, cultural events and performances in the Clayes Performing Arts Center, Cal State Fullerton Athletics sports events, Titan Recreation Center, and the Employee Wellness Program. Job Summary It is an exciting time to join Cal State Fullerton as we are an in demand comprehensive University that is driven to shape the future of education and foster a vibrant community of diverse students, faculty, staff, and administrators who uphold values of inclusive excellence, free speech, and an environment free from discrimination. We are continuously seeking individuals from various career disciplines that share the University’s mission and core values. We warmly welcome you to consider joining the Titan Community where minds expand and opportunities flourish. About the Position: The purpose of the Division of Student Affairs is to transform the lives of our students academically, personally, and professionally, equipping all with the knowledge and skills required for success at Cal State Fullerton and beyond degree completion. We seek an exceptional individual to join our team as the Marketing and Communications Specialist (Public Affairs/Communication Specialist II). The ideal candidate in this role should have a positive attitude and an active, energetic mind characterized by highly ethical practices and a commitment to diversity, openness, flexibility, integrity, and kindness. Reporting to the Associate Vice President of Student Affairs, for the College Access and Career Pathways Cluster within the Division of Student Affairs, the Marketing and Communications Specialist collaborates with the College Access and Career Pathways cluster (Center for Educational Partnerships, Outreach, Recruitment and Orientation, Financial Aid, Titan Hub, Scholarship Office, Admissions, Career Center, and Center for Internships and Community Engagement) to lead, create, coordinate, and implement strategic marketing and communication plans for programs and services offered by these departments in accordance with the university’s strategic long term outreach and recruitment plans. The Marketing and Communications Specialist is responsible for the day-to-day oversight, development, and maintenance of marketing, branding, and communication initiatives. Will create, coordinate, and execute the development, writing, and design of all marketing and advertising for both print and web-based publications. Responsible for the development and implementation of all marketing strategies; to promote the College Access and Career Pathways Cluster; and develop and execute effective social media strategies to support the cluster. Create modern infographic reports and on occasion, analyze statistics and data to calculate figures to display in the infographic reports. Create various videos for both on-campus and off-campus partnerships and stakeholders, end-of-semester Thank You videos, and motion graphics animated infographic digital reports, to name a few, to promote the brand and services of Cal State Fullerton (CSUF). Modify and create custom HTML and/or CSS coding for projects for email templates, cluster website and similar projects as needed by departments that encompass the College Access and Career Pathways cluster. Utilize marketing systems such Salesforce or other adopted Customer Relationship Manager (CRM) and the like to help promote programs and services. Oversee the hiring and oversight of Student Assistant Graphic Designer(s). Create above projects for the College Access and Career Pathways cluster- collaborate with the various departments within the cluster to complete cluster goals and projects. This position manages all Salesforce (and/or other Client Relationship Manager CRMs adopted) related initiatives, as well as long-term planning and strategy in communication creation and process improvement. This position develops and configures the Salesforce modules, workflow, forms, fields, views, reports, and dashboards and the daily maintenance of Salesforce via third-party applications/add-ons within Salesforce. The Marketing and Communications Specialist creates and applies departmental brand guidelines and develops printed and digital materials in support of College Access and Career Pathways cluster efforts. Other duties as assigned. Essential Qualifications Bachelor’s degree from an accredited four-year college or university in a related field and up to two years or related professional or technical experience. Knowledge of the fundamentals of public affairs and/or media relations, as well as some exposure to marketing and marketing research. Possession of strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication vehicles. Ability to serve as a media spokesperson and/or senior editor. Working knowledge of copyright and other applicable laws pertaining to publications and the media. Thorough knowledge of web communication techniques, vehicles, and formats. Ability to effectively use web technology to achieve communication goals. Ability to analyze and select pertinent facts and integrate them into communication vehicles. Possession of strong story development and journalistic writing skills, as well as advanced editorial skills. Knowledge of interview techniques and the ability to define and deliver media messages. Working knowledge of marketing and research techniques and methods. Ability to apply market research to identify communication needs and target audiences. Ability to apply appropriate statistical techniques and methods to research. Possession of exceptional interpersonal skills, including strong public speaking, listening, and interpretive skills. Ability to provide lead work direction. Working knowledge of popular social media outlets with the ability to schedule, submit information, and regulate content. A background check (including a criminal records check) must be completed satisfactorily and is required for employment. CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to complete the background check satisfactorily may affect the continued employment of a current CSU employee who was conditionally offered the position. Preferred Qualifications Must possess ability to lead various projects, groups, problem solving, have great attention to detail, and coordinate activities where direct supervision is shared; demonstrated ability to work with diverse stakeholders, community members, and students; knowledge of marketing principles in targeting different audiences (e.g., student, parents, community, staff, employers), and the ability to function effectively as part of a high-performance team. In addition, the position requires a thorough mastery of English grammar, punctuation, and spelling, and the ability to manage multiple assignments while meeting deadlines. Must possess strong written and verbal communication skills and have a track record of success in an operational role in a fast paced, high-volume service environment. The position requires a good working knowledge and experience with graphics and/or desktop publishing software applications, which include Adobe Creative Suite (Photoshop, Illustrator, InDesign), video editing software (Adobe Premiere, Final Cut Pro, Adobe After Effects), Microsoft Publisher, Microsoft PowerPoint, and others. Must also be familiar with Windows or MacOS, Internet Explorer, Microsoft Word and Excel, HTML, Flash, and a general knowledge of database management. Foundational knowledge of the principles and techniques of artistic and graphic design, as well as demonstrated design and artistic skills. Comprehensive knowledge of graphic design, production principles, and communication theory including a basic understanding of marketing and promotion concepts. Possession of strong graphic design skills and the artistic ability necessary to translate communication needs into artistic design. Ability to understand university level curriculum concepts and convey them graphically. Thorough knowledge of current campus documents and university-wide publication needs. Thorough understanding of printing and vendor services to prepare specifications for printing. Ability to prepare camera-ready materials and a working knowledge of design and electronic prepress processes used in the production of complex publications. The position also requires a strong understanding of the major social media tools and evidence of the ability to utilize social media to engage various on and off campus stakeholders and the ability to work as a lead person in developing and implementing marketing strategies involving collaborative arrangements with professional colleagues. Spanish speaking capabilities, ability to read and write. Special Working Conditions Notice of Non-Discrimination on the Basis of Gender or Sex and Contact Information for Title IX Coordinator Additional Information California State University, Fullerton celebrates all forms of diversity and is deeply committed to fostering an inclusive environment where students, staff, administrators, and faculty thrive. Individuals interested in advancing the University’s strategic diversity goals are strongly encouraged to apply. Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose. As of January 1, 2022, the CSU Out-of-State Employment Policy prohibits the hiring of employees to perform CSU-related work outside the state of California. The person holding this position is considered a limited mandated reporter under the California Child Abuse and Neglect Reporting Act and must comply with the requirement outlined in CSU Executive Order 1083, revised July 21, 2017. This position is designated as a Campus Security Authority (CSA) position under the federal Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act. CSAs are responsible for reporting allegations of Clery Act Crimes reported to them or that they witness. CSA training is required. Multiple positions may be hired from this recruitment based on the strength of the applicant pool. If you are applying for a staff position, please note that you are not eligible to work concurrently in a staff position and an Academic Student position such as a Graduate Assistant, Teaching Associate, Instructional Student Assistant, or Student Assistant position. Regular attendance is considered an essential job function; the inability to meet attendance requirements may preclude the employee from retaining employment. Employee/applicant who applies for a position may be required to successfully complete job-related performance test(s) as part of the selection process. Online application/resume must be received by electronic submission on the final filing date by 9:00 PM (Pacific Standard Time)/midnight (Eastern Standard Time). Applicants who fail to complete all sections of the online application form will be disqualified from consideration. California State University, Fullerton is not a sponsoring agency for staff or management positions (i.e., H1-B Visas). Hiring Preference On-Campus CSUEU Employees Advertised: Apr 11 2024 Pacific Daylight Time Applications close: Apr 25 2024 Pacific Daylight Time Closing Date/Time:
Cal State University (CSU) Monterey Bay
100 Campus Center, Seaside, CA 93955, USA
Classification: Public Affairs/Communications Specialist III -Exempt Hours: Full-time / 40 hours per week FLSA: Exempt Anticipated Hiring Salary Range: $5,702 to $5,835* mo. CSU Salary Schedule *CSUMB provides pay scales representing its good faith estimate of what the university reasonably expects to pay for this position. The pay offered to a selected candidate will be determined on factors such as (but not limited to) the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, internal equity, and CSU systemwide pay for comparable jobs. Priority Screening Date: May 1, 2024 Recruitment Status: Open Until Filled ABOUT CSUMB California State University, Monterey Bay is a mid-sized university in California’s Central Coast that grants undergraduate and graduate degrees. Powered by an inspiring Founding Vision Statement , CSUMB is part of the nation’s largest four-year public university system, California State University , which educates nearly 460,000 students every year. With a vibrant, diverse student body of over 7,000 students, CSU Monterey Bay is both a Minority Serving Institution and a Hispanic Serving Institution. Our staff and faculty transform students’ lives with a focus on student success and engagement through experiential learning, service learning, and a strong emphasis on multicultural and global perspectives. CSUMB’s sustainability goal is to be carbon neutral by 2030. The university’s Strategic Plan prioritizes inclusive excellence through recruiting and investing in developing a diverse body of faculty, staff and administrators. Many appreciate living and working close to the shores of beautiful Monterey Bay, with easy access to recreational areas from Big Sur to Santa Cruz. Nearby opportunities for collaborative research include working in the Monterey Bay National Marine Sanctuary and Silicon Valley, and with colleagues at local research universities, including UC Santa Cruz and Stanford University. As one of the 23 campuses in the CSU system, CSUMB offers excellent benefits, including access to below-market-rate rental housing on East Campus, and competitive salaries for faculty and staff. With proximity to the San Francisco Bay Area and San Jose, opportunities for faculty, staff and students are as endless as the shores of the nearby Pacific Ocean. PURPOSE : Under the general direction of the Director of Finance and Business Operations, the incumbent will strategically plan, develop, execute and manage the marketing presence for the College of Extended Education and International Programs (EEIP). To support this effort, the incumbent develops or contributes to long-term program/department objectives, responds to requests or inquiries, serves as primary contact for the department/program, and is responsible for the day-to-day operations within the unit including providing lead work direction to staff and student assistants. ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are not limited to, the following : Traditional Marketing Constructing comprehensive marketing plans, designing and executing final production, and analyzing return on investment (ROI) for individual programs to reach enrollment target goals. Consulting and advising programs to produce an extensive recruitment plan to generate valuable leads and completed applications. Plans, implements and manages the daily and on-going marketing for the College of Extended Education & International Programs (EEIP). Designs, writes, edits, proofreads, produces and distributes a variety of print and electronic marketing collateral including, but not limited to, brochures; catalogs; posters; e-newsletters; print, digital, and OOH advertising, etc. Develops and maintains appropriate databases and mailing lists to target students. Conducts and evaluates basic marketing research and apply appropriate statistical techniques to analyze related data on the marketing of current programs. Assists the College Program Directors and Program Developers in developing and coordinating marketing strategies to promote University self-support degree programs. Develops and maintains a working knowledge of protocols and institutional etiquette related to all programs administered on behalf of University partners. Manages approved marketing budgets. Tracks and reports on effectiveness of marketing efforts. Digital Marketing Developing and strategizing Customer Relationship Management (CRM) content and tactics to maintain consistent communication and create personalized relationships with interested students. Assessing, developing, and aligning digital presence and marketing materials with University Communication standards. Oversees and maintains web presence for all EEIP programs. In collaboration with relevant staff, actively maintains all EEIP websites with accurate information. Recommends and implements streamlined information pathways, and develops new websites (within existing content management system). Monitors and reports on web & social analytics Plans, implements, and manages the daily and on-going online advertising/PR, SEO, social media, and external web presence for EEIP. Develops and executes strategy for online advertising through paid search and relevant industry websites. Oversees EEIP presence on external websites by regularly searching, cataloging, maintaining, and promoting paid and unpaid EEIP content on relevant industry websites. Writes, designs, and submits advertisements and editorial. Communications & Public Affairs Maintains current and basic knowledge of applicable copyright and other laws pertaining to written materials, news media, and confidentiality. Effectively works with the media for the coverage of programs and events with a basic knowledge and understanding of media outlets including print, television, and radio. Create liaisons within the community, governmental agencies, and organizations for promotion of existing programs as well as new program development. Other Duties In coordination with other EEIP marketing staff, assists with inventory management and distribution Performs other job-related duties and special projects as assigned Other Functions : Performs other job-related duties and special projects as assigned. KNOWLEDGE, SKILLS AND ABILITIES : Knowledge: Working knowledge of and ability to apply standard theories, practices, principles and techniques related to communications in the public affairs, media, marketing, and/or sports information areas. Thorough knowledge of and ability to use effectively media outlets including planning media coverage and media publicity campaigns for the university and events. Thorough knowledge of web communication techniques, vehicles and formats. Working knowledge of copyright and other applicable laws pertaining to publications and the media. Knowledge of interview techniques and the ability to define and deliver media messages. Working knowledge of marketing and research techniques and methods. Working knowledge of applicable software packages. Skills: Strong story development and journalistic writing skills, as well as advanced editorial skills. Exceptional interpersonal skills, including strong public speaking, listening and interpretive skills. Strong writing and editing skills to quickly produce clear and concise standard documents for internal and external publication. Ability to: to build and manage more sophisticated media contacts; effectively use web technology to achieve communication goals; analyze and select pertinent facts and integrate them into communication vehicles; apply market research to identify communication needs and target audiences; provide lead work direction; appropriately handle sensitive and confidential information. Demonstrated ability to keep abreast of campus events and subject matter expertise in relation to current events to identify and capitalize on media opportunities that will promote the university and increase positive media coverage. MINIMUM QUALIFICATIONS : Entry to this classification requires knowledge of the fundamentals of public affairs and/or media relations, and/or some exposure to marketing and marketing research. This background normally is obtained through a college degree, which includes relevant coursework in the field, and up to two years of related professional or technical experience. In addition, strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication vehicles are essential to initial entry to this classification. SPECIALIZED SKILLS : Experience as a social media contributor in a fast-paced environment. Ability to create and manage marketing campaigns using standard social medial tools, tactics, and principles. Experience analyzing analytics and making both quantitative and qualitative assessments. Able to manage a team of student assistants for content acquisition and creation. Working knowledge of social media management systems (e.g Hootsuite). Working knowledge of image processing (e.g Lightroom), graphic design (e.g Photshop, Illustrator, InDesign), and video post-production (e.g Premier). Working knowledge of HTML, able to correct display issues and load/edit content in a CMS web editor (e.g TerminalFour, Wordpress) using templates and WYSIWYG editors. Working knowledge of email marketing systems (e. Salesforce Marketing Cloud). Strong proofreading skills with a thorough knowledge of leading style guide manuals. Outstanding time management skills; ability to coordinate logistics and execute all project details with an awareness of deadlines and attention to detail. Skills and flexibility to work cooperatively as a team member in a busy office. Proven ability to learn new systems in a fast-paced environment. Ability to work under the pressure of tight deadlines. Advanced proficiency with cloud computing, productivity, and collaboration tools (e.g Google Apps). PREFERRED QUALIFICATIONS/DESIRABLE EXPERIENCE : Working knowledge and understanding of basic database systems for use of content management systems, project management software, and email marketing systems (e.g Airtable, Salesforce Marketing Cloud). Technical fluency with Microsoft Office Professional Suite, and Google products (mail, calendar, Drive, analytics). Demonstrated understanding of and commitment to CSUMB's Vision. SPECIAL CONDITIONS OF EMPLOYMENT & POSITION DESIGNATIONS : All offers of employment are contingent upon the successful completion of a background check (including a criminal records check). The person holding this position will have a duty to report to the Campus Title IX Officer information pertaining to discrimination, harassment, sexual misconduct, sexual exploitation, dating violence, domestic violence, stalking, and retaliation and is required to comply with the requirements set forth in CSU Executive Order EO 1095, EO 1096, and EO 1097 as a condition of employment. This position has been designated as a sensitive position with access to and responsibility for detailed personally identifiable Level 1 confidential information about students, faculty, staff or alumni that is protected, personal or sensitive as defined in the CSU Information Security Data Classification Standards . This position is required to comply with confidentiality requirements outlined in the Department of Education's Family Educational Rights and Privacy and California's Educational Code Chapter 13 regarding sensitive student issues. This position is designated as a Campus Security Authority (CSA). The position is required to participate in training at the direction of the Clery Director and must also promptly report allegations of reportable crimes according to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, its accompanying regulations; the California State Education Code, Chapter 15.5, of the Donahoe Higher Education Act, Section 67380; and the California State University system-wide police, Code EO 1107. May require occasional evenings and/or weekend work. PHYSICAL ENVIRONMENT : Office environment with standard equipment and tasks. The position requires working at a computer and desk for extended periods of time. May require travel between campus offices and off-campus locations. The health and safety of our students, faculty, and staff remain our highest priority. While on campus, students, faculty, staff, and the community will be expected to follow all campus safety mandates. BENEFITS/PERKS : CSUMB offers a premium benefit package that includes outstanding vacation, health, dental and vision plans; membership in the California Public Employees Retirement System (CalPERS); and 15 paid holidays a year. For more information, visit Employee Benefits Summary . As a perk, the University Corporation at CSU Monterey Bay provides access to affordable campus housing based on availability; visit Schoonover Employee Housing for more information. APPLICATION PROCEDURE : For full consideration, applicants must complete the required online application prior to the priority screen date found at Careers at CSUMB . Application submissions received after the application screening date will be reviewed at the discretion of the University. Materials submitted become the property of CSUMB and will not be returned. CSUMB is not a sponsoring agency for staff or management positions. Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose by contacting Human Resources at (831) 582-3389 or emailing humanresources@csumb.edu . All employees must be eligible for employment in the U.S. GENERAL INFORMATION : CSUMB hires only individuals lawfully authorized to work in the United States and is an E-Verify employer. In compliance with federal crime awareness and campus security legislation, including the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics, you can view the notice of availability and access the Cal State University, Monterey Bay annual security and fire safety reports at https://csumb.edu/clery/asr-and-fsr-notices-availability/ . CSUMB is a smoke and tobacco-free campus. EQUAL OPPORTUNITY EMPLOYER : CSUMB is an Equal Opportunity employer seeking to recruit and support a broadly diverse community of faculty and staff. We value and celebrate diversity in all its forms and strive to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion. We consider qualified applicants for employment for their anticipated contributions and without regard to race, color, religion, national origin, age, gender, gender identity or expression, sexual orientation, genetic information, medical condition, pregnancy, marital status, veteran status, or disability. Advertised: Apr 17 2024 Pacific Daylight Time Applications close: Closing Date/Time:
Classification: Public Affairs/Communications Specialist III -Exempt Hours: Full-time / 40 hours per week FLSA: Exempt Anticipated Hiring Salary Range: $5,702 to $5,835* mo. CSU Salary Schedule *CSUMB provides pay scales representing its good faith estimate of what the university reasonably expects to pay for this position. The pay offered to a selected candidate will be determined on factors such as (but not limited to) the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, internal equity, and CSU systemwide pay for comparable jobs. Priority Screening Date: May 1, 2024 Recruitment Status: Open Until Filled ABOUT CSUMB California State University, Monterey Bay is a mid-sized university in California’s Central Coast that grants undergraduate and graduate degrees. Powered by an inspiring Founding Vision Statement , CSUMB is part of the nation’s largest four-year public university system, California State University , which educates nearly 460,000 students every year. With a vibrant, diverse student body of over 7,000 students, CSU Monterey Bay is both a Minority Serving Institution and a Hispanic Serving Institution. Our staff and faculty transform students’ lives with a focus on student success and engagement through experiential learning, service learning, and a strong emphasis on multicultural and global perspectives. CSUMB’s sustainability goal is to be carbon neutral by 2030. The university’s Strategic Plan prioritizes inclusive excellence through recruiting and investing in developing a diverse body of faculty, staff and administrators. Many appreciate living and working close to the shores of beautiful Monterey Bay, with easy access to recreational areas from Big Sur to Santa Cruz. Nearby opportunities for collaborative research include working in the Monterey Bay National Marine Sanctuary and Silicon Valley, and with colleagues at local research universities, including UC Santa Cruz and Stanford University. As one of the 23 campuses in the CSU system, CSUMB offers excellent benefits, including access to below-market-rate rental housing on East Campus, and competitive salaries for faculty and staff. With proximity to the San Francisco Bay Area and San Jose, opportunities for faculty, staff and students are as endless as the shores of the nearby Pacific Ocean. PURPOSE : Under the general direction of the Director of Finance and Business Operations, the incumbent will strategically plan, develop, execute and manage the marketing presence for the College of Extended Education and International Programs (EEIP). To support this effort, the incumbent develops or contributes to long-term program/department objectives, responds to requests or inquiries, serves as primary contact for the department/program, and is responsible for the day-to-day operations within the unit including providing lead work direction to staff and student assistants. ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are not limited to, the following : Traditional Marketing Constructing comprehensive marketing plans, designing and executing final production, and analyzing return on investment (ROI) for individual programs to reach enrollment target goals. Consulting and advising programs to produce an extensive recruitment plan to generate valuable leads and completed applications. Plans, implements and manages the daily and on-going marketing for the College of Extended Education & International Programs (EEIP). Designs, writes, edits, proofreads, produces and distributes a variety of print and electronic marketing collateral including, but not limited to, brochures; catalogs; posters; e-newsletters; print, digital, and OOH advertising, etc. Develops and maintains appropriate databases and mailing lists to target students. Conducts and evaluates basic marketing research and apply appropriate statistical techniques to analyze related data on the marketing of current programs. Assists the College Program Directors and Program Developers in developing and coordinating marketing strategies to promote University self-support degree programs. Develops and maintains a working knowledge of protocols and institutional etiquette related to all programs administered on behalf of University partners. Manages approved marketing budgets. Tracks and reports on effectiveness of marketing efforts. Digital Marketing Developing and strategizing Customer Relationship Management (CRM) content and tactics to maintain consistent communication and create personalized relationships with interested students. Assessing, developing, and aligning digital presence and marketing materials with University Communication standards. Oversees and maintains web presence for all EEIP programs. In collaboration with relevant staff, actively maintains all EEIP websites with accurate information. Recommends and implements streamlined information pathways, and develops new websites (within existing content management system). Monitors and reports on web & social analytics Plans, implements, and manages the daily and on-going online advertising/PR, SEO, social media, and external web presence for EEIP. Develops and executes strategy for online advertising through paid search and relevant industry websites. Oversees EEIP presence on external websites by regularly searching, cataloging, maintaining, and promoting paid and unpaid EEIP content on relevant industry websites. Writes, designs, and submits advertisements and editorial. Communications & Public Affairs Maintains current and basic knowledge of applicable copyright and other laws pertaining to written materials, news media, and confidentiality. Effectively works with the media for the coverage of programs and events with a basic knowledge and understanding of media outlets including print, television, and radio. Create liaisons within the community, governmental agencies, and organizations for promotion of existing programs as well as new program development. Other Duties In coordination with other EEIP marketing staff, assists with inventory management and distribution Performs other job-related duties and special projects as assigned Other Functions : Performs other job-related duties and special projects as assigned. KNOWLEDGE, SKILLS AND ABILITIES : Knowledge: Working knowledge of and ability to apply standard theories, practices, principles and techniques related to communications in the public affairs, media, marketing, and/or sports information areas. Thorough knowledge of and ability to use effectively media outlets including planning media coverage and media publicity campaigns for the university and events. Thorough knowledge of web communication techniques, vehicles and formats. Working knowledge of copyright and other applicable laws pertaining to publications and the media. Knowledge of interview techniques and the ability to define and deliver media messages. Working knowledge of marketing and research techniques and methods. Working knowledge of applicable software packages. Skills: Strong story development and journalistic writing skills, as well as advanced editorial skills. Exceptional interpersonal skills, including strong public speaking, listening and interpretive skills. Strong writing and editing skills to quickly produce clear and concise standard documents for internal and external publication. Ability to: to build and manage more sophisticated media contacts; effectively use web technology to achieve communication goals; analyze and select pertinent facts and integrate them into communication vehicles; apply market research to identify communication needs and target audiences; provide lead work direction; appropriately handle sensitive and confidential information. Demonstrated ability to keep abreast of campus events and subject matter expertise in relation to current events to identify and capitalize on media opportunities that will promote the university and increase positive media coverage. MINIMUM QUALIFICATIONS : Entry to this classification requires knowledge of the fundamentals of public affairs and/or media relations, and/or some exposure to marketing and marketing research. This background normally is obtained through a college degree, which includes relevant coursework in the field, and up to two years of related professional or technical experience. In addition, strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication vehicles are essential to initial entry to this classification. SPECIALIZED SKILLS : Experience as a social media contributor in a fast-paced environment. Ability to create and manage marketing campaigns using standard social medial tools, tactics, and principles. Experience analyzing analytics and making both quantitative and qualitative assessments. Able to manage a team of student assistants for content acquisition and creation. Working knowledge of social media management systems (e.g Hootsuite). Working knowledge of image processing (e.g Lightroom), graphic design (e.g Photshop, Illustrator, InDesign), and video post-production (e.g Premier). Working knowledge of HTML, able to correct display issues and load/edit content in a CMS web editor (e.g TerminalFour, Wordpress) using templates and WYSIWYG editors. Working knowledge of email marketing systems (e. Salesforce Marketing Cloud). Strong proofreading skills with a thorough knowledge of leading style guide manuals. Outstanding time management skills; ability to coordinate logistics and execute all project details with an awareness of deadlines and attention to detail. Skills and flexibility to work cooperatively as a team member in a busy office. Proven ability to learn new systems in a fast-paced environment. Ability to work under the pressure of tight deadlines. Advanced proficiency with cloud computing, productivity, and collaboration tools (e.g Google Apps). PREFERRED QUALIFICATIONS/DESIRABLE EXPERIENCE : Working knowledge and understanding of basic database systems for use of content management systems, project management software, and email marketing systems (e.g Airtable, Salesforce Marketing Cloud). Technical fluency with Microsoft Office Professional Suite, and Google products (mail, calendar, Drive, analytics). Demonstrated understanding of and commitment to CSUMB's Vision. SPECIAL CONDITIONS OF EMPLOYMENT & POSITION DESIGNATIONS : All offers of employment are contingent upon the successful completion of a background check (including a criminal records check). The person holding this position will have a duty to report to the Campus Title IX Officer information pertaining to discrimination, harassment, sexual misconduct, sexual exploitation, dating violence, domestic violence, stalking, and retaliation and is required to comply with the requirements set forth in CSU Executive Order EO 1095, EO 1096, and EO 1097 as a condition of employment. This position has been designated as a sensitive position with access to and responsibility for detailed personally identifiable Level 1 confidential information about students, faculty, staff or alumni that is protected, personal or sensitive as defined in the CSU Information Security Data Classification Standards . This position is required to comply with confidentiality requirements outlined in the Department of Education's Family Educational Rights and Privacy and California's Educational Code Chapter 13 regarding sensitive student issues. This position is designated as a Campus Security Authority (CSA). The position is required to participate in training at the direction of the Clery Director and must also promptly report allegations of reportable crimes according to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, its accompanying regulations; the California State Education Code, Chapter 15.5, of the Donahoe Higher Education Act, Section 67380; and the California State University system-wide police, Code EO 1107. May require occasional evenings and/or weekend work. PHYSICAL ENVIRONMENT : Office environment with standard equipment and tasks. The position requires working at a computer and desk for extended periods of time. May require travel between campus offices and off-campus locations. The health and safety of our students, faculty, and staff remain our highest priority. While on campus, students, faculty, staff, and the community will be expected to follow all campus safety mandates. BENEFITS/PERKS : CSUMB offers a premium benefit package that includes outstanding vacation, health, dental and vision plans; membership in the California Public Employees Retirement System (CalPERS); and 15 paid holidays a year. For more information, visit Employee Benefits Summary . As a perk, the University Corporation at CSU Monterey Bay provides access to affordable campus housing based on availability; visit Schoonover Employee Housing for more information. APPLICATION PROCEDURE : For full consideration, applicants must complete the required online application prior to the priority screen date found at Careers at CSUMB . Application submissions received after the application screening date will be reviewed at the discretion of the University. Materials submitted become the property of CSUMB and will not be returned. CSUMB is not a sponsoring agency for staff or management positions. Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose by contacting Human Resources at (831) 582-3389 or emailing humanresources@csumb.edu . All employees must be eligible for employment in the U.S. GENERAL INFORMATION : CSUMB hires only individuals lawfully authorized to work in the United States and is an E-Verify employer. In compliance with federal crime awareness and campus security legislation, including the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics, you can view the notice of availability and access the Cal State University, Monterey Bay annual security and fire safety reports at https://csumb.edu/clery/asr-and-fsr-notices-availability/ . CSUMB is a smoke and tobacco-free campus. EQUAL OPPORTUNITY EMPLOYER : CSUMB is an Equal Opportunity employer seeking to recruit and support a broadly diverse community of faculty and staff. We value and celebrate diversity in all its forms and strive to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion. We consider qualified applicants for employment for their anticipated contributions and without regard to race, color, religion, national origin, age, gender, gender identity or expression, sexual orientation, genetic information, medical condition, pregnancy, marital status, veteran status, or disability. Advertised: Apr 17 2024 Pacific Daylight Time Applications close: Closing Date/Time: