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  • Digital Communications Specialist

    San Luis Obispo, California 93405 United States California Polytechnic State University Apr 25, 2025
    California Polytechnic State University Employer:

    California Polytechnic State University

    About Cal Poly Founded in 1901, California Polytechnic State University (Cal Poly) is one of five comprehensive polytechnic universities in the U.S., with about 21,000 undergraduate and 900 graduate students. Cal Poly maintains a guiding philosophy of “Learn By Doing” that is reflected in the school’s comprehensive curriculum combining technical and professional training with the arts and humanities. When you graduate from Cal Poly, you won’t just know theory, you will be able to think critically and know how to solve real-world problems. Today, Cal Poly is among the most selective public universities in the United States. Under President Armstrong’s leadership, Cal Poly’s national reputation is growing and, according to payscale.com, the return on investment for graduating students is consistently on par with some of the most prestigious universities in California. Visit www.calpoly.edu to learn more. Central to California Cal Poly is located in the beautiful Central Coast of California in the city of San Luis Obispo, about halfway between Los Angeles and San Francisco. This city is nestled in between great wine regions, relaxing beaches, and a small community. Our location gives students access to opportunities for hands-on research in agriculture, wine making, and distinct coastal ecosystems, as well as, close proximity to Southern California and the Bay Area for their tech, industry and the culture hubs. Given California’s status as a world leader in many areas and industries, our students have an opportunity to do work that makes an impact around the globe. Committed to Diversity We recognize and celebrate the value of the different viewpoints, knowledge, cultures and skills that diverse communities bring to the educational experience. Cal Poly is committed to becoming a more diverse, equitable and inclusive environment where everyone has the opportunity to succeed and feel a sense of respect, belonging and personal safety. We’re not just a workplace — we’re a community. Highly Ranked Cal Poly consistently receives high rankings from major publications. For the past 27 years, we have been named the best public, master's-level university in the West by U.S. News & World Report. Forbes also continues to name us the top public masters-level university in California and one of the Top 25 public and private universities in the West.  Benefits/ Perks New Employee Orientation Staff Faculty Associations An array of health plans that include prescription drug coverage FlexCash (in lieu of health/dental) Dental, Vision, and Hearing Insurance Union Protection Income protection benefits including life insurance and disability Retirement plan through CalPERS Employee Assistance Program Beyond the Job Employee Discounts Childcare Lactation Support Staff Awards Tuition waiver for employees and dependents Personal and Professional Development

    Apply Now View job Employer Profile

    Job Description

    Job Summary

    Under the general supervision of the Dean of CLA with lead work direction provided by the Public Affairs/Communication Specialist II of CLA the Digital Communications Specialist uses the college’s digital presence to promote the reputation of the College of Liberal Arts and its programs to external audiences, develop and enhance relationships between the college and its key constituent groups (including current and prospective students, parents/supporters, alumni, friends and donors) and contribute to the success of college’s communication objectives. The primary responsibility will be to develop, consolidate and edit content about the college and its programs for the college website. This includes repurposing existing content and rewriting content to make it more accessible to the college’s audiences and concise to adhere to web best practices.

    This is a full-time temporary, 6 month position and is eligible for full benefits, including medical, dental, vision and CalPERS retirement.

    Department Summary

    The College of Liberal Arts (CLA) consists of 18 academic departments and programs, with approximately 350 faculty and 70 staff, serving 3,500 students in 18 undergraduate majors, 4 graduate programs, and over 30 minors. The CLA includes disciplines that represent five broad areas of knowledge: the fine and performing arts, communications, the humanities, the social sciences, and interdisciplinary studies. In addition to offering courses for its own majors, CLA offers a significant proportion of courses in general education, as well as courses that support minors and serve as electives for all majors throughout the university. The CLA is also home to the foundational disciplines that form the scholarly bases for cultural awareness, knowledge, and skills, making the college’s commitment to diversity, equity, and inclusion central to the college's curriculum and identity. Further, the CLA plays a significant role in providing activities that enhance the cultural and intellectual environment of the campus, including exhibits and performances offered by our academic departments (e.g., Art, Music, Theatre & Dance) and Cal Poly Arts, cultural programs and lecture series offered by all of our departments, and co-curricular programs such as Mustang Media, Debate, and Model UN. The college's degree program offerings combined with its general education offerings comprise approximately 30% of the university’s instruction. The College of Liberal Arts has the largest general-fund operating budget of all the colleges on campus (about $45 million). The College is also the home of Cal Poly Arts and Spanos Theatre.

    Key Qualifications
    • Excellent communication skills; ability to effectively communicate information in a clear and understandable manner, both verbally and in writing.
    • Strong writing skills, as well as advanced editorial skills.
    • Working knowledge of and ability to apply standard theories, practices, principles and techniques related to the operation of the areas of web and social media communication. Basic knowledge of and ability to apply fundamental concepts.
    • Understanding of web and social media analytics, to determine where communications and campaigns are succeeding and where and how they can be bolstered.
    • Ability to think quickly and create and adjust communications materials under tight deadlines and in evolving circumstances.
    • Demonstrated customer service experience requiring a very high level of diplomacy and professionalism. Thorough knowledge of web communication techniques, vehicles and formats. Ability to effectively use web technology, including a Content Management System (CMS) to achieve communication goals.

    Education and Experience
    • Equivalent to graduation from a four-year college or university and three years of progressively responsible experience in journalism, communications, marketing, public relations or a related field. A graduate degree in a related field may be substituted for one year of the required experience. Additional qualifying experience may be substituted for the required education on a year-for-year basis.

    Salary and Benefits

    Anticipated Hiring Range: $5,167 - $6,488 monthly

    Classification Range: $4,146 - $7,500 monthly

    Factors in determining the appropriate compensation for a role include experience, skills, knowledge, abilities, education, licensure and certifications, and other business and organizational needs. The Anticipated Hiring Range referenced in the job posting is the budgeted salary or hourly range that the University reasonably expects to pay for this position. The Classification Range may be broader than what the University anticipates paying for this position, based on internal equity, budget, and collective bargaining agreements (when applicable).

    Cal Poly offers a best-in-class benefits program, including health, dental and vision insurance, retirement participation in the Public Employees' Retirement System, and educational benefits for eligible employees. See our benefits website for additional information.

    Cal Poly

    Cal Poly is a nationally-ranked public university located in San Luis Obispo, California, and known for its Learn by Doing philosophy. Each year more than 20,000 top-tier students come to San Luis Obispo to put knowledge into action, taking their learning outside the classroom as they prepare for careers in engineering, agriculture, science, business, humanities and the built environment. Cal Poly’s hands-on philosophy, small class sizes and close student-faculty mentorships result in graduates ready from day one to impact their communities, California and the world. For more information, visit calpoly.edu .

    Equal Opportunity and Excellence in Education and Employment

    This position is open and available to all regardless of race, sex, color, ethnicity or national origin. Consistent with California law and federal civil rights laws, Cal Poly provides equal opportunity in education and employment without unlawful discrimination or preferential treatment based on race, sex, color, ethnicity, or national origin. Our commitment to equal opportunity means ensuring that every student and employee has access to the resources and support they need to thrive and succeed in a university environment and in their communities. Cal Poly complies with Title VI of the Civil Rights Act of 1964, Title IX of the Education Amendments of 1972, the Americans with Disabilities Act (ADA), Section 504 of the Rehabilitation Act, the California Equity in Higher Education Act, California’s Proposition 209 (Art. I, Section 31 of the California Constitution), other applicable state and federal anti-discrimination laws, and CSU’s Nondiscrimination Policy. We prohibit discriminatory preferential treatment, segregation based on race or any other protected status, and all forms of discrimination, harassment, and retaliation in all university programs, policies, and practices.

    Cal Poly is a diverse community of individuals who represent many perspectives, beliefs and identities, committed to fostering an inclusive, respectful, and intellectually vibrant environment. We cultivate a culture of open dialogue, mutual respect, and belonging to support educational excellence and student success. Through academic programs, student organizations and activities, faculty initiatives, and community partnerships, we encourage meaningful engagement with diverse perspectives. As a higher education institution, we are dedicated to advancing knowledge and empowering individuals to reach their full potential by prioritizing inclusive curriculum development, faculty and staff training, student mentorship, and comprehensive support programs. At Cal Poly, excellence is built on merit, talent, diversity, accessibility, and equal opportunity for all.

    Supplemental Information

    Satisfactory completion of a background check (including a criminal records check) is required for employment. Cal Poly will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Current employees who are offered positions on campus will be required to undergo a background check for any position where a background check is required by law or that Cal Poly has designated as sensitive. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was conditionally offered the position.

    The person holding this position is considered a 'mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

    Cal Poly, San Luis Obispo is not a sponsoring agency for staff or management positions. Applicants for staff and management positions must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

    Positions are posted for a minimum of 14 calendar days.

    Advertised: Apr 24 2025 Pacific Daylight Time
    Applications close:
    Apply Now View job Employer Profile

    Please mention you found this employment opportunity on the CareersInGovernment.com job board.

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The Ins and Outs of Government PR Jobs - And Why It's Worth It To Consider One

The Ins and Outs of Government PR Jobs - And Why It's Worth It To Consider One
 

Introduction

Picture this: you're a skilled communicator with a knack for crafting compelling messages and a deep desire to make a difference in your community. You've considered various career paths, but the idea of working in government PR keeps nagging at you. You're intrigued by the opportunity to shape public perception, inform citizens, and contribute to the greater good, but you're not quite sure what a government PR job entails or if it's the right fit for you.

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Sound familiar? If so, you've come to the right place.

In this comprehensive guide, we'll dive deep into the world of government PR jobs, exploring the key responsibilities, necessary skills, and potential career growth opportunities within this dynamic field.

We'll paint a vivid picture of what it's like to work as a government PR professional, from the day-to-day tasks to the challenges and rewards that come with the territory.

But here's the thing: a government PR job isn't for everyone. It requires a unique combination of strategic thinking, adaptability, and a thick skin. You'll need to navigate complex bureaucracies, juggle competing priorities, and sometimes face public scrutiny. But if you're up for the challenge, a career in government PR can be incredibly fulfilling.

 

Roles and Responsibilities

When you step into a government PR job, you'll quickly realize that no two days are the same. Your role will be multifaceted, challenging, and always keeps you on your toes. At its core, your primary responsibility will be to manage the public image and reputation of the government agency or official you represent. But what does that actually entail? Let's break it down.

Crafting Compelling Communications

One of your key duties will be developing and implementing communication strategies that effectively convey your agency's mission, goals, and initiatives to the public. This means you'll need to have a deep understanding of your target audience and craft messages that resonate with them. You'll be the mastermind behind press releases, speeches, social media posts, and other public-facing content, ensuring that all communications are clear, concise, and on-brand.

Managing Media Relations and Crisis Communications

But your job doesn't stop there. As a government PR professional, you'll also be the go-to person for media inquiries and crisis communications. When reporters come knocking with tough questions or a scandal erupts, you'll need to think on your feet and develop strategic responses that mitigate damage and maintain public trust. It's a high-pressure role that requires a cool head and a quick wit.

Engaging the Public Through Outreach and Events

In addition to reactive tasks, you'll also be proactive in your approach to PR. This means organizing press conferences, public events, and community outreach initiatives that showcase your agency's work and engage citizens in meaningful ways. You'll be the bridge between your agency and the public, fostering relationships and building trust through open and transparent communication.

Collaborating with Stakeholders and Subject Matter Experts

Of course, all of this work doesn't happen in a vacuum. As a government PR professional, you'll collaborate closely with agency leaders, subject matter experts, and other stakeholders to ensure that all communications are accurate, timely, and aligned with your agency's goals. You'll need to be a master negotiator, able to balance competing priorities and find common ground among diverse perspectives.

 

Required Skills and Qualifications

So, you're intrigued by the idea of a government PR job, but you're not sure if you have what it takes to succeed in this dynamic field. Don't worry – we've got you covered. While the specific requirements may vary depending on the agency and position, there are certain skills and qualifications that are essential for any government PR professional. Let's take a closer look.

Excellent Communication Skills

First and foremost, you'll need to be an exceptional communicator. This means having the ability to write clear, concise, and compelling content across a variety of mediums – from press releases and speeches to social media posts and website copy. You'll also need to be an articulate and confident speaker, able to deliver messages effectively in front of cameras, reporters, and public audiences.

Strategic Thinking and Problem-Solving Abilities

But being a great communicator isn't enough – you'll also need to be a strategic thinker and problem solver. Government PR professionals are often faced with complex challenges that require creative solutions and the ability to think on their feet. You'll need to be able to analyze situations quickly, identify potential risks and opportunities, and develop strategic approaches that achieve desired outcomes.

Relationship Building and Interpersonal Skills

Another key skill for government PR professionals is the ability to build and maintain relationships with a wide range of stakeholders – from media contacts and community leaders to agency staff and elected officials. You'll need to be able to navigate complex bureaucracies, build trust and credibility with diverse audiences, and foster collaborations that advance your agency's goals.

Adaptability and Resilience

In the fast-paced world of government PR, things can change at a moment's notice. You'll need to be adaptable and resilient, able to pivot quickly when priorities shift or crises emerge. This means being able to work well under pressure, manage multiple tasks and deadlines simultaneously, and maintain a positive attitude even in the face of adversity.

Knowledge of Government Processes and Policies

Having a solid understanding of government processes and policies is essential for success in a government PR job. You'll need to be familiar with the workings of your agency, the legislative and regulatory environment in which it operates, and the key issues and challenges facing your community. This knowledge will enable you to craft effective messages, anticipate potential roadblocks, and navigate the complex landscape of government communications.

While this may seem like a daunting list of requirements, don't let it discourage you. Many of these skills can be developed over time through a combination of education, training, and on-the-job experience.

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Career Advancement Opportunities

So, you've got your government PR job title and you're excited about the opportunities. But what does the future hold? What kind of career advancement opportunities are available to you? Let's explore some of the paths you might take as you grow and develop in your government PR career.

Progressing to Senior-Level Positions

One of the most common career advancement opportunities in government PR is progressing to senior-level positions within your agency. As you gain experience and demonstrate your skills and leadership abilities, you may be promoted to roles such as Senior Communications Specialist, Communications Director, or Public Affairs Specialist. These positions typically require demonstrated ability of strategy development, team management, and high-level decision-making.

Specializing in a Particular Area of PR

Another way to advance your career in government PR is to specialize in a particular area of communications. For example, you might focus on digital communications and social media, or you might develop expertise in crisis communications and emergency response. By becoming a subject matter expert in a specific area, you can position yourself as a valuable resource to your agency and open up new opportunities for growth and advancement.

Transitioning to a Different Agency or Department

In some cases, career advancement in government PR may involve transitioning to a different agency or department. You might seek out opportunities to work in a larger or more high-profile agency, or you might be interested in exploring a different area of government, such as education, healthcare, or environmental protection. By bringing your skills and experience to a new agency, you can broaden your professional network, take on new challenges, and continue to grow in your career.

Pursuing Leadership Roles in Professional Organizations

Outside of your day-to-day job, you can also advance your career by taking on leadership roles in professional organizations related to government PR. For example, you might serve on the board of the National Association of Government Communicators or lead a committee for the Public Relations Society of America. These roles can help you build your professional reputation, develop new skills, and make valuable connections with other PR professionals across the country.

Transitioning to the Private Sector

Some government PR professionals choose to advance their careers by transitioning to the private sector. The skills and experience you gain in government PR – such as strategic communication, media relations, and crisis management – are highly transferable to the corporate world. You might seek out PR positions with companies that have a strong public affairs or government relations focus, or you might start your own PR consulting firm that specializes in serving government clients.

Regardless of the path you choose, the key to career advancement in government PR is to continually develop your skills, build your professional network, and seek out new challenges and opportunities. By staying proactive and strategic in your career development, you can position yourself for long-term success and make a meaningful impact in your community and beyond.

 

Challenges and Rewards

Working in government PR can be a deeply fulfilling career path, but it's not without its challenges. Like any job, there are both rewards and obstacles that come with the territory. Let's take an honest look at what you can expect as a government PR professional.

Challenges

Navigating Bureaucracy and Red Tape

One of the biggest challenges of working in government PR is navigating the complex bureaucracy and red tape that often comes with the job. Government agencies are subject to a wide range of rules, regulations, and approval processes that can slow down decision-making and hinder progress. As a PR professional, you'll need to be patient, persistent, and creative in finding ways to get things done within the system.

Managing Limited Resources and Tight Deadlines

Government agencies are often working with limited budgets and resources, which can make it challenging to execute effective PR campaigns and initiatives. You may need to get creative with your strategies and tactics and find ways to do more with less. Additionally, the fast-paced nature of government means that you'll often be working under tight deadlines and pressure to deliver results quickly.

Adapting to Changing Priorities and Leadership

Finally, government PR professionals need to be adaptable and resilient in the face of changing priorities and leadership. Political administrations come and go, and with each transition can come new directives, initiatives, and messaging. You'll need to be able to change direction and adjust your strategies and tactics to align with the current priorities and goals of your agency and its leaders.

Rewards

Serving the Public Good

Another reward of government PR is the satisfaction of knowing that you're serving the public good. As a public servant, your ultimate goal is to work in the best interests of the people you serve. This can be a powerful motivator and source of pride, knowing that your efforts are contributing to a larger purpose and mission.

Developing Unique and Valuable Skills

Working in government PR also provides opportunities to develop unique and valuable skills that can serve you throughout your career. You'll gain experience in strategic communication, media relations, crisis management, and stakeholder engagement – all skills that are highly transferable to other industries and sectors. You'll also develop a deep understanding of government processes, policies, and issues, which can make you a valuable asset to any organization.

Building a Professional Network and Reputation

Government PR can be a great way to build your professional network and reputation. You'll have the opportunity to work with a wide range of stakeholders – from elected officials and agency leaders to media contacts and community partners. By building strong relationships and demonstrating your expertise and value, you can position yourself for future career opportunities and growth.

While the challenges of government PR can be significant, the rewards are equally powerful. If you're passionate about serving the public good and developing your skills and reputation, a career in government PR may be the perfect fit for you.

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Landing Your First Government PR Job

Gain relevant education and training

Pursuing a degree in communications, public relations, journalism, or a related field can provide a strong foundation for a career in government PR. Consider earning a master's degree in public administration or public policy to deepen your understanding of government processes and issues. Taking courses or workshops in government relations, public affairs, or crisis communication can also help you build specialized knowledge and technical skills.

Gain relevant education and training

Pursuing a degree in communications, public relations, journalism, or a related field can provide a strong foundation for a career in government PR. Consider earning a master's degree in public administration or public policy to deepen your understanding of government processes and issues. Taking courses or workshops in government relations, public affairs, or crisis communication can also help you build specialized knowledge and technical skills.

Build your professional experience

Seeking out internships or entry-level positions in government agencies or nonprofit organizations can provide valuable hands-on experience in government PR. Volunteering for political campaigns or advocacy groups can also help you gain experience in messaging and outreach, while building your professional network. Look for opportunities to write or speak about government issues, such as op-eds or community forums, to demonstrate your expertise and engagement.

Develop your skills and expertise

Honing your writing and editing skills through practice and feedback is essential for success in government PR. Learning to use social media and digital communication tools effectively can also help you reach and engage different audiences. Staying up to date on current events and policy issues related to your areas of interest can help you provide informed and relevant communications.

Network and build relationships

Attending government and public affairs conferences and events can provide opportunities to meet and learn from other professionals in the field. Joining professional organizations like the National Association of Government Communicators or the Public Relations Society of America can also help you build your network and access resources and support. Reaching out to government PR professionals for informational interviews or advice can provide valuable insights and guidance.

Prepare for the hiring process

Familiarizing yourself with the government job application process, which may include exams or assessments, can help you navigate the hiring process more effectively. Practicing your interviewing skills and being prepared to discuss your experience and qualifications with human resources can help you make a strong impression. Being patient and persistent is also important, as the government hiring process can often take longer than the private sector.

Consider alternative paths to government PR

Looking for PR positions with government contractors or consulting firms that serve government clients can provide alternative paths to working in government PR. Considering working in the nonprofit sector on issues that relate to federal government policy or services can also provide relevant experience and exposure. Exploring opportunities in local or state government, which may have more entry-level positions available, can be another way to break into the field.

With persistence, dedication, and a commitment to public service, you can launch a fulfilling career in government PR.

 

Conclusion

If you're a skilled communicator with a passion for making a difference in your community, government PR may be the perfect fit. Government PR and public affairs jobs present the opportunity to inform and engage citizens, promote transparency and accountability, and support initiatives that improve people's lives. It also provides the chance to develop valuable skills, build a strong professional network, and establish a reputation as a trusted and effective communicator.

With dedication, persistence, and a passion for making a difference, you can launch a fulfilling and impactful career in government PR.

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The road ahead may not always be easy, but the opportunity to serve your community and contribute to the greater good is well worth the journey.

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