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  • Integrated Marketing Coordinator

    York, South Carolina United States YORK COUNTY, SC Full Time See Position Description Mar 29, 2025
    York County Employer:

    YORK COUNTY, SC

    About York County York County is located in the Piedmont region, between the Broad River and the Catawba River. Its diverse landscape is home to family-friendly towns/cities, a progressive urban region and lakefront communities. York County features everything from prominent parks and greenways to renowned hiking trail systems in the Kings Mountain National Military Park to Carowinds Amusement Park (one of the largest in the Southeast) – all with a cost of living that’s under the national average. 

    Job Description

    About us

    York County is located in the Piedmont region, between the Broad River and the Catawba River. Its diverse landscape is home to family-friendly towns/cities, a progressive urban region and lakefront communities. We are excited that you want to join our team and recognize that our employees are the foundation for our success.

    Mission Statement- York County provides quality public services in an open, efficient, and responsive manner.

    Vision Statement - York County provides an environment where all citizens and businesses can thrive and succeed.

    Culture & Heritage Museums is a family of museums in York County, SC, which includes Historic Brattonsville, McCelvey Center, Museum of York County, and Main Street Children’s Museum in Old Town Rock Hill. The Mission of Culture & Heritage Museums is to communicate and preserve the natural and cultural histories of the Carolina Piedmont, inspiring a lifetime of learning. It is our vision to create a community that greatly values natural, historical and cultural heritage.

    About our opportunity

    Culture and Heritage Museum is excited to hire a full-time Integrated Marketing Coordinator to join their team at Museum of York County. The purpose of this position is to develop and execute communication strategies for all Culture & Heritage Museums’ sites, working across a variety of platforms including printed materials, digital initiatives, and Development of all marketing assets.

    Our ideal candidate is a strong writer with experience in internal and external communications, media relations, and grant writing, who has a passion for telling compelling stories and executing facets of marketing campaigns that drive awareness, engagement, and support of strategic goals. They have a strong work ethic with excellent organizational skills and are able to keep up in a fast paced environment, across multiple sites and target audiences. They handle multiple projects on deadlines with professional demeanor and support the public face of the museum family. They possess strong public speaking skills and are able to analyze data to support the Marketing Department’s communications. Experience with videography and photography is a plus. Some weekend and evening availability required.

    Projected Hiring Range: $17.45 - $20.94 per hour. Salary is based on qualifications.

    Work Schedule: Monday - Friday, 8:30 am -5:00 pm; hours may vary based on operational needs.

    Our Total Compensation Package:
    • Compensation - competitive market-rate pay, and negotiable based on qualifications.
    • Comprehensive State Medical Insurance, Dental and Vision Insurance
    • Life Insurance
    • Long-term disability
    • Deferred Compensation 401K Plans
    • Health Savings Account (HSA)
    • Public Loan Forgiveness Program (Student Loan Forgiveness Program)
    • 11 Paid Holidays + 3 Optional Holidays
    • Longevity Pay
    • SC State Retirement Plan Pension
    • Paid Vacation and Sick Time
    • Sick Bank
    • Critical Care and Cancer Insurance
    • Wellness Screenings
    • Employee Assistance Programs
    • Professional Development / Trainings / Conferences


    Essential Duties and Responsibilities:
    • Assists with creating and scheduling content with a knowledge of Google Business Profiles and social media including but not limited to: Facebook, Instagram, Twitter, TikTok and YouTube. Respond to inquiries in a timely and professional manner.
    • Coordinates graphic design and distribution of marketing materials for five sites, including but not limited to brochures, posters, postcards, print ads, signage, and banners. Manages maintenance and upkeep of Culture & Heritage Museums’ website content. Executes communication strategies online through social media, e-newsletters, and specialized e-blasts.
    • Coordinates with community organizations to cross-promote and represents CHM
    • Coordinates placement of print, online, and radio advertising. Negotiates advertising prices. Processes purchase orders and check requests related to marketing expenses. Assists in preparing marketing grant materials and other administrative support to the CHM.
    • Captures and shoots photography and videography for in-house produced media including virtual programs, advertisements, events and promotions. Films, produces, edits, airs, and manages virtual programs and content.
    • Tracks, analyzes, and reports metrics and analytics while maintaining awareness of social media trends and how to utilize them in promotions across platforms and sites.
    • Participates in media appearances including radio, TV and social media as needed.
    • Performs related work as assigned.


    About you

    Experience and Education Requirements:
    • Bachelor’s Degree in Marketing, Communications, Journalism or related discipline.
    • Two (2) years of experience in marketing, public relations, communications or related field or an equivalent combination of education, training and experience.

    Certifications and Licenses:
    Valid driver's license preferred.

    Applicants with equivalent experience and/or education may be considered

    Full-time employees are allowed to participate in group medical, dental, vision, life and disability insurance programs offered by York County Government. If employees elect to secure dependent coverage, the employee should pay the additional costs for such coverage. All statements of insurance coverage are subject to the terms, conditions, restrictions and other eligibility requirements that are set forth in various insurance plan documents.

    Our full-time benefits through PEBA (South Carolina Retirement Systems and State Health Plan) include health insurance, prescription benefits, dental, vision, life insurance, MoneyPlus, Health Savings Accounts, retirement (Membership in the South Carolina Retirement System is mandatory for county employees), and deferred compensation.Making decisions about your insurance and retirement benefits can sometimes be complicated and difficult. The Navigating Your Benefits seriesprovides common-language explanations and can help you find your way in the world of your insurance and retirement benefits: Navigating Your Benefits | S.C. PEBA (sc.gov)

    Other full-time benefits include longevity allowance, annual leave, sick leave, holiday pay, Sick Leave Bank, wellness benefits, Employee Assistance Program, etc. Please contact Human Resources at Human.Resources@yorkcountygov.com if you would like more information.

    Longevity Allowance
    Full-time regular county employees, elected officials, appointed officials, and judges with ten or more years of full time continuous governmental service are eligible to receive a monthly longevity allowance in addition to their regular compensation. Continuous service transferred from employment with another county, municipality, state or a political entity created by the State may contribute toward eligibility for the longevity allowance. Longevity allowances are paid according to the following schedule.

    Longevity Allowance
    Years of Continuous ServiceMonthly Longevity Amount
    10-14 Years$20.00
    15-19 Years$25.00
    20-24 Years$30.00
    25-29 Years$35.00
    30-34 Years$40.00
    35-39 Years$45.00
    40+ Years$50.00

    Annual Leave
    Probationary and regular full-time county employees that work at least twenty (20) hours per week accrue annual leave with pay. Employees in their new hire six (6) month probationary period shall not be able to use annual leave until they become regular county employees. Employees who are separating from county service shall be paid for all accrued, unused annual leave up to 360 hours provided they give York County as the employer the proper notice as required. Employees in their six (6) month New Hire probationary period who are terminated or separated from employment shall not be paid for accrued annual leave. The maximum amount of annual leave carried into each calendar year is 360 hours.

    Earning Rate for Full-Time Employees
    Full-time employees with less than ten years of continuous service earn at the rate of eight hours of paid annual leave for each month of service during a twelve months period. Full-time employees with at least ten years, but less than twenty years of continuous service will earn at the rate of ten (10) hours of paid annual leave for each month of service during a twelve month period. Full-time employees with twenty or more years of service will earn at the rate of twelve (12) hours of paid annual leave for each month of service during a twelve (12) months period.

    Sick Leave
    Full-time county employees may be entitled to earn sick leave with pay. Employees may accrue up to 1,440 hours of sick leave. Upon termination of employment with the County, employees may not be reimbursed for any unused sick leave. When a paid holiday occurs while an employee is on sick leave with pay, the day may not be charged as sick leave.

    Earning Rate of Sick Leave
    Full time employees will earn eight hours of sick leave per month of service during a twelve month period.

    Paid Holiday’s
    The following days may be observed as paid holidays for York County Employees:
    January - December:3 Optional Holidays per Calendar Year
    January:New Year’s Day andMartin Luther King Day
    May:Memorial Day
    June:Juneteenth Day
    July:Independence Day
    September:Labor Day
    November:Veteran’s Day,Thanksgiving Day, andFriday after Thanksgiving
    December:Christmas Eve,Christmas Day

    Training:
    Quality training and educational programs are available at various times for county employees in order to support workforce development that is consistent with organizational objectives. Training topics may include driver training, CPR/first aid, communication, supervisor training, workplace violence, substance abuse, and various computer related classes.

    Closing Date/Time: 4/11/2025 5:00 PM Eastern

    Please mention you found this employment opportunity on the CareersInGovernment.com job board.

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The Ins and Outs of Government PR Jobs - And Why It's Worth It To Consider One

The Ins and Outs of Government PR Jobs - And Why It's Worth It To Consider One
 

Introduction

Picture this: you're a skilled communicator with a knack for crafting compelling messages and a deep desire to make a difference in your community. You've considered various career paths, but the idea of working in government PR keeps nagging at you. You're intrigued by the opportunity to shape public perception, inform citizens, and contribute to the greater good, but you're not quite sure what a government PR job entails or if it's the right fit for you.

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Sound familiar? If so, you've come to the right place.

In this comprehensive guide, we'll dive deep into the world of government PR jobs, exploring the key responsibilities, necessary skills, and potential career growth opportunities within this dynamic field.

We'll paint a vivid picture of what it's like to work as a government PR professional, from the day-to-day tasks to the challenges and rewards that come with the territory.

But here's the thing: a government PR job isn't for everyone. It requires a unique combination of strategic thinking, adaptability, and a thick skin. You'll need to navigate complex bureaucracies, juggle competing priorities, and sometimes face public scrutiny. But if you're up for the challenge, a career in government PR can be incredibly fulfilling.

 

Roles and Responsibilities

When you step into a government PR job, you'll quickly realize that no two days are the same. Your role will be multifaceted, challenging, and always keeps you on your toes. At its core, your primary responsibility will be to manage the public image and reputation of the government agency or official you represent. But what does that actually entail? Let's break it down.

Crafting Compelling Communications

One of your key duties will be developing and implementing communication strategies that effectively convey your agency's mission, goals, and initiatives to the public. This means you'll need to have a deep understanding of your target audience and craft messages that resonate with them. You'll be the mastermind behind press releases, speeches, social media posts, and other public-facing content, ensuring that all communications are clear, concise, and on-brand.

Managing Media Relations and Crisis Communications

But your job doesn't stop there. As a government PR professional, you'll also be the go-to person for media inquiries and crisis communications. When reporters come knocking with tough questions or a scandal erupts, you'll need to think on your feet and develop strategic responses that mitigate damage and maintain public trust. It's a high-pressure role that requires a cool head and a quick wit.

Engaging the Public Through Outreach and Events

In addition to reactive tasks, you'll also be proactive in your approach to PR. This means organizing press conferences, public events, and community outreach initiatives that showcase your agency's work and engage citizens in meaningful ways. You'll be the bridge between your agency and the public, fostering relationships and building trust through open and transparent communication.

Collaborating with Stakeholders and Subject Matter Experts

Of course, all of this work doesn't happen in a vacuum. As a government PR professional, you'll collaborate closely with agency leaders, subject matter experts, and other stakeholders to ensure that all communications are accurate, timely, and aligned with your agency's goals. You'll need to be a master negotiator, able to balance competing priorities and find common ground among diverse perspectives.

 

Required Skills and Qualifications

So, you're intrigued by the idea of a government PR job, but you're not sure if you have what it takes to succeed in this dynamic field. Don't worry – we've got you covered. While the specific requirements may vary depending on the agency and position, there are certain skills and qualifications that are essential for any government PR professional. Let's take a closer look.

Excellent Communication Skills

First and foremost, you'll need to be an exceptional communicator. This means having the ability to write clear, concise, and compelling content across a variety of mediums – from press releases and speeches to social media posts and website copy. You'll also need to be an articulate and confident speaker, able to deliver messages effectively in front of cameras, reporters, and public audiences.

Strategic Thinking and Problem-Solving Abilities

But being a great communicator isn't enough – you'll also need to be a strategic thinker and problem solver. Government PR professionals are often faced with complex challenges that require creative solutions and the ability to think on their feet. You'll need to be able to analyze situations quickly, identify potential risks and opportunities, and develop strategic approaches that achieve desired outcomes.

Relationship Building and Interpersonal Skills

Another key skill for government PR professionals is the ability to build and maintain relationships with a wide range of stakeholders – from media contacts and community leaders to agency staff and elected officials. You'll need to be able to navigate complex bureaucracies, build trust and credibility with diverse audiences, and foster collaborations that advance your agency's goals.

Adaptability and Resilience

In the fast-paced world of government PR, things can change at a moment's notice. You'll need to be adaptable and resilient, able to pivot quickly when priorities shift or crises emerge. This means being able to work well under pressure, manage multiple tasks and deadlines simultaneously, and maintain a positive attitude even in the face of adversity.

Knowledge of Government Processes and Policies

Having a solid understanding of government processes and policies is essential for success in a government PR job. You'll need to be familiar with the workings of your agency, the legislative and regulatory environment in which it operates, and the key issues and challenges facing your community. This knowledge will enable you to craft effective messages, anticipate potential roadblocks, and navigate the complex landscape of government communications.

While this may seem like a daunting list of requirements, don't let it discourage you. Many of these skills can be developed over time through a combination of education, training, and on-the-job experience.

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Career Advancement Opportunities

So, you've got your government PR job title and you're excited about the opportunities. But what does the future hold? What kind of career advancement opportunities are available to you? Let's explore some of the paths you might take as you grow and develop in your government PR career.

Progressing to Senior-Level Positions

One of the most common career advancement opportunities in government PR is progressing to senior-level positions within your agency. As you gain experience and demonstrate your skills and leadership abilities, you may be promoted to roles such as Senior Communications Specialist, Communications Director, or Public Affairs Specialist. These positions typically require demonstrated ability of strategy development, team management, and high-level decision-making.

Specializing in a Particular Area of PR

Another way to advance your career in government PR is to specialize in a particular area of communications. For example, you might focus on digital communications and social media, or you might develop expertise in crisis communications and emergency response. By becoming a subject matter expert in a specific area, you can position yourself as a valuable resource to your agency and open up new opportunities for growth and advancement.

Transitioning to a Different Agency or Department

In some cases, career advancement in government PR may involve transitioning to a different agency or department. You might seek out opportunities to work in a larger or more high-profile agency, or you might be interested in exploring a different area of government, such as education, healthcare, or environmental protection. By bringing your skills and experience to a new agency, you can broaden your professional network, take on new challenges, and continue to grow in your career.

Pursuing Leadership Roles in Professional Organizations

Outside of your day-to-day job, you can also advance your career by taking on leadership roles in professional organizations related to government PR. For example, you might serve on the board of the National Association of Government Communicators or lead a committee for the Public Relations Society of America. These roles can help you build your professional reputation, develop new skills, and make valuable connections with other PR professionals across the country.

Transitioning to the Private Sector

Some government PR professionals choose to advance their careers by transitioning to the private sector. The skills and experience you gain in government PR – such as strategic communication, media relations, and crisis management – are highly transferable to the corporate world. You might seek out PR positions with companies that have a strong public affairs or government relations focus, or you might start your own PR consulting firm that specializes in serving government clients.

Regardless of the path you choose, the key to career advancement in government PR is to continually develop your skills, build your professional network, and seek out new challenges and opportunities. By staying proactive and strategic in your career development, you can position yourself for long-term success and make a meaningful impact in your community and beyond.

 

Challenges and Rewards

Working in government PR can be a deeply fulfilling career path, but it's not without its challenges. Like any job, there are both rewards and obstacles that come with the territory. Let's take an honest look at what you can expect as a government PR professional.

Challenges

Navigating Bureaucracy and Red Tape

One of the biggest challenges of working in government PR is navigating the complex bureaucracy and red tape that often comes with the job. Government agencies are subject to a wide range of rules, regulations, and approval processes that can slow down decision-making and hinder progress. As a PR professional, you'll need to be patient, persistent, and creative in finding ways to get things done within the system.

Managing Limited Resources and Tight Deadlines

Government agencies are often working with limited budgets and resources, which can make it challenging to execute effective PR campaigns and initiatives. You may need to get creative with your strategies and tactics and find ways to do more with less. Additionally, the fast-paced nature of government means that you'll often be working under tight deadlines and pressure to deliver results quickly.

Adapting to Changing Priorities and Leadership

Finally, government PR professionals need to be adaptable and resilient in the face of changing priorities and leadership. Political administrations come and go, and with each transition can come new directives, initiatives, and messaging. You'll need to be able to change direction and adjust your strategies and tactics to align with the current priorities and goals of your agency and its leaders.

Rewards

Serving the Public Good

Another reward of government PR is the satisfaction of knowing that you're serving the public good. As a public servant, your ultimate goal is to work in the best interests of the people you serve. This can be a powerful motivator and source of pride, knowing that your efforts are contributing to a larger purpose and mission.

Developing Unique and Valuable Skills

Working in government PR also provides opportunities to develop unique and valuable skills that can serve you throughout your career. You'll gain experience in strategic communication, media relations, crisis management, and stakeholder engagement – all skills that are highly transferable to other industries and sectors. You'll also develop a deep understanding of government processes, policies, and issues, which can make you a valuable asset to any organization.

Building a Professional Network and Reputation

Government PR can be a great way to build your professional network and reputation. You'll have the opportunity to work with a wide range of stakeholders – from elected officials and agency leaders to media contacts and community partners. By building strong relationships and demonstrating your expertise and value, you can position yourself for future career opportunities and growth.

While the challenges of government PR can be significant, the rewards are equally powerful. If you're passionate about serving the public good and developing your skills and reputation, a career in government PR may be the perfect fit for you.

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Landing Your First Government PR Job

Gain relevant education and training

Pursuing a degree in communications, public relations, journalism, or a related field can provide a strong foundation for a career in government PR. Consider earning a master's degree in public administration or public policy to deepen your understanding of government processes and issues. Taking courses or workshops in government relations, public affairs, or crisis communication can also help you build specialized knowledge and technical skills.

Gain relevant education and training

Pursuing a degree in communications, public relations, journalism, or a related field can provide a strong foundation for a career in government PR. Consider earning a master's degree in public administration or public policy to deepen your understanding of government processes and issues. Taking courses or workshops in government relations, public affairs, or crisis communication can also help you build specialized knowledge and technical skills.

Build your professional experience

Seeking out internships or entry-level positions in government agencies or nonprofit organizations can provide valuable hands-on experience in government PR. Volunteering for political campaigns or advocacy groups can also help you gain experience in messaging and outreach, while building your professional network. Look for opportunities to write or speak about government issues, such as op-eds or community forums, to demonstrate your expertise and engagement.

Develop your skills and expertise

Honing your writing and editing skills through practice and feedback is essential for success in government PR. Learning to use social media and digital communication tools effectively can also help you reach and engage different audiences. Staying up to date on current events and policy issues related to your areas of interest can help you provide informed and relevant communications.

Network and build relationships

Attending government and public affairs conferences and events can provide opportunities to meet and learn from other professionals in the field. Joining professional organizations like the National Association of Government Communicators or the Public Relations Society of America can also help you build your network and access resources and support. Reaching out to government PR professionals for informational interviews or advice can provide valuable insights and guidance.

Prepare for the hiring process

Familiarizing yourself with the government job application process, which may include exams or assessments, can help you navigate the hiring process more effectively. Practicing your interviewing skills and being prepared to discuss your experience and qualifications with human resources can help you make a strong impression. Being patient and persistent is also important, as the government hiring process can often take longer than the private sector.

Consider alternative paths to government PR

Looking for PR positions with government contractors or consulting firms that serve government clients can provide alternative paths to working in government PR. Considering working in the nonprofit sector on issues that relate to federal government policy or services can also provide relevant experience and exposure. Exploring opportunities in local or state government, which may have more entry-level positions available, can be another way to break into the field.

With persistence, dedication, and a commitment to public service, you can launch a fulfilling career in government PR.

 

Conclusion

If you're a skilled communicator with a passion for making a difference in your community, government PR may be the perfect fit. Government PR and public affairs jobs present the opportunity to inform and engage citizens, promote transparency and accountability, and support initiatives that improve people's lives. It also provides the chance to develop valuable skills, build a strong professional network, and establish a reputation as a trusted and effective communicator.

With dedication, persistence, and a passion for making a difference, you can launch a fulfilling and impactful career in government PR.

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The road ahead may not always be easy, but the opportunity to serve your community and contribute to the greater good is well worth the journey.