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  • Communication and Engagement Specialist

    4381 Broadway Street American CAnyon, CA 94503, American Canyon, California United States City of American Canyon Full Time $92,221.29 - $112,095.55 Jun 27, 2025
    City of American Canyon Employer:

    City of American Canyon

    The City of American Canyon is a diverse community with a strong sense of community pride surrounded by open space and numerous spots for outdoor recreation in southern Napa County. The City provides a broad range of public services, including water treatment, wastewater reclamation, recreation, engineering, accounting/finance and general government. The City is focused on providing exemplary services responsive to the community's priorities through creativity, innovation, collaboration, teamwork and community engagement. 

    Apply Now View job Employer Profile

    Summary

    To apply, go to https://www.governmentjobs.com/careers/cityofamericancanyon
    Only applications submitted through the City's website and official application portal will be accepted and reviewed.

    The City of American Canyon is seeking a dynamic, collaborative, and skilled communications professional to serve as our next Communications and Engagement Supervisor. This is an exciting opportunity for a team player who is passionate about public service and understands the power of clear, compelling, and inclusive communication.

    Under general supervision, plans, schedules, assigns, reviews and supervises the work of staff performing a variety of public information and education programs and activities to enhance community knowledge, awareness of and involvement in City services, projects, programs, events and activities; participates in the development of communications strategies and plans, and evaluates their effectiveness.

    Job Description

    Communications and Engagement Supervisor is the full supervisory level in the communications and engagement class series. Incumbents spend at least half of the time supervising others and the remaining time performing the full range of complex duties as assigned. Incumbents exercise independent judgement and have on-going decision-making responsibilities associated with the work, performs the full range of complex duties related to implementation of the City’s multimedia communications and community engagement program, and provides professional level support to the assigned higher-level management or executive supervisor.

    The Communications and Engagement Supervisor is distinguished from the Communications and Engagement Coordinator I/II in that the Supervisor provides direct supervision of the Communications and Engagement Coordinator I/II and direction on how communications and engagement programs are implemented. The Communications and Engagement Supervisor is distinguished from a higher-level management or executive role in that the latter supervises Communications and Engagement Supervisors and has responsibility for the strategic direction of the communications and engagement program.

    SUPERVISION RECEIVED AND EXERCISED

    Receives general supervision from a higher-level management or executive supervisor and provides direct and general supervision to Communications and Engagement Coordinators and other lower-level staff.

    FUTURE COST OF LIVING ADJUSTMENTS
    This position is represented by the Mid-Management Unit of the Teamsters Local 315. Per the signed MOU, this position will receive a COLA in July 2026 of between 2% and 5% based on CPI.

    Job Requirements

    Duties may include, but are not limited to, the following:

    • Plan, coordinate, promote, and implement a variety of community outreach and public education programs, events, and activities for external and internal audiences in alignment with the City’s mission.
    • Participate in the development of goals, objectives, policies, and procedures; recommends and implements policies and procedures including standard operating procedures for assigned operations.
    • Lead development of key message strategies consistent with strategic communication plans, and identification of opportunities to communicate project, service, program, education and other relevant updates to the public.
    • Supervise and participate in researching, writing, editing, and distribution of a variety of internal and external communications, such as press releases, public notices, newsletters, brochures, videos, reports, web documents, correspondence, speeches, fact sheets, briefing notes, and other publications and materials.
    • Supervise and participate in capturing still and video images for use in a variety of materials and platforms.
    • Oversee use of various communication channels, such as the City’s website, email, social media platforms, and print materials, to effectively connect with the community and promote and strengthen the community’s identity.
    • Analyze the effectiveness of outreach strategies and communication campaigns, using metrics and feedback to improve engagement efforts and report on performance continuously.
    • Collaborate with City departments and contractors to prepare outreach documents, presentations, publications, events and meetings to ensure consistent application of outreach strategies and identify media opportunities.
    • Represent the City with community groups and organizations; attend meetings and provide information on City services, programs, projects, and events; serve as staff liaison on assigned committees and outside agencies.
    • Plan, organize, assign, supervise and review the work of staff; ensure staff receive proper training on work procedures; provide policy guidance and interpretation to staff; evaluate employee performance, counsel employees and effectively recommend initial disciplinary actions; make recommendations for selection and promotion.
    • Develop and manage requests for proposals for professional and/or contracted services; prepares scope of work; evaluate proposals and recommend award; administer contracts and oversee contractor performance to ensure compliance with City specifications and service quality.
    • Participate in annual budget preparation; identify and recommend future resource needs; prepare detailed cost estimates with appropriate justifications.
    • Develop and maintain collaborative contacts and relationships with the media, various community groups and organizations, business leaders, government representatives, and special interest groups.
    • Oversee media responses, gathering information from appropriate City employees or departments, and organizing interviews and/or events with media outlets.
    • Attend and present at meetings, conferences, workshops, and training sessions, and review publications to remain current on principles, practices, technologies, and new developments in the field of public information.
    • Monitor changes in laws, regulations, and technology that may affect public information programs; implements policy and procedural changes after approval.
    • Oversee preparation of a variety of graphic illustration materials for use in social media, slideshows, videos, media outlets, and formal presentation displays; develop and maintain content for video displays.
    • Oversee scheduling and coordination of public appearances, events, press conferences and tours, including arranging and/or providing transportation in a City passenger vehicle.
    • Support and perform the Public Information function within the Emergency Operations Center consistent with State and Federal protocols and training, including operating City passenger vehicles, as assigned.
    • Assist in the development of crisis communication plans, helping to respond quickly and effectively to unforeseen events while ensuring clear and consistent messaging across all platforms.
    • Answer questions and respond to information requests from the public, media, and other agencies.
    • Monitor project or program budgets to maintain spending controls.
    • Provide task direction to assigned lower-level staff, as assigned.
    • Perform related duties as assigned.

    Typical Qualifications

    Knowledge of:

    • Principles, techniques, and methods of public information and education, journalism, and community relations.
    • Principles and practices of employee supervision, including work planning, assignment, review and evaluation, discipline, and the training of staff in work procedures.
    • Principles and techniques for working with groups and fostering effective team interaction to ensure teamwork is conducted smoothly.
    • Principles, techniques, and methods of public information and education, outreach, community relations, journalism, and strategic communications.
    • Contemporary methods and practices related to the preparation, publication, and distribution of a variety of internal and external communications, in a variety of written, photographic and video formats.
    • Basic principles, practices, and procedures of website design, layout, functionality, and maintenance.
    • Principles, practices, and procedures of graphic design and layout, photography, and videography.
    • Principles and practices of contract administration.
    • Principles and procedures of record-keeping and preparation of reports and correspondence.
    • Techniques for providing a high level of customer service by effectively dealing with the public, vendors, contractors, and City staff.
    • The structure and content of the English language, including the meaning and spelling of words, rules of composition, and grammar.
    • Modern equipment and communication tools used for business functions and program, project, and task coordination, including computers, software programs and platforms relevant to work performed.
    • Experience in budget oversight and managing multiple projects, ensuring efficient use of resources and timely execution.
    • Principles and practices of customer service.

    Ability to:

    • Select and supervise staff, provide training and development opportunities, ensure work is performed effectively, and evaluate performance in an objective and positive manner.
    • Assist in developing and implementing goals, objectives, practices, policies, procedures, and work standards.
    • Assist with the preparation, administration, and monitoring of a division/department budget.
    • Establish, maintain, and foster positive and effective working relationships with those contacted in the course of work.
    • Understand the organization and operation of the City and of outside agencies, as necessary, to assume assigned responsibilities.
    • Independently organize work, set priorities, meet critical deadlines, and follow-up on assignments.
    • Communicate clearly and concisely, both orally and in writing, using appropriate English grammar and syntax.
    • Supervise, plan, coordinate, and implement community outreach and education programs, events, and activities for various internal and external stakeholders.
    • Effectively represent the City in meetings with individuals, governmental agencies, community groups, and other organizations; address community inquiries and concerns with professionalism, ensuring timely resolution and fostering positive relationships and experiences.
    • Research, write, proofread, and edit clear, concise, accurate, and effective content of internal and external communications and publications.
    • Maintain internal and external website content, layout, and functionality.
    • Plan, design, layout, and format photographs, videos, slideshows, and graphics for various publications, presentations, and displays.
    • Work in partnership with contractors.
    • Prepare clear and concise reports, correspondence, policies, procedures, and other written materials.
    • Establish and maintain a variety of filing, record-keeping, and tracking systems.
    • Understand, interpret, and apply all pertinent laws, codes, regulations, policies and procedures, and standards relevant to work performed.
    • Independently organize work, set priorities, meet critical deadlines, and follow-up on assignments.
    • Use tact, initiative, prudence, and independent judgment within general policy and procedural guidelines.
    • Operate a City passenger vehicle to transport equipment or personnel to event sites.
    • Effectively use computer systems, software applications, and photo and video production applications and equipment relevant to work performed, and modern business equipment to perform a variety of work tasks.
    • Respond to requests and inquiries from the general public.
    • Establish and maintain effective working relationships with those contacted in the course of work.
    • Work with diverse populations and maintain an inclusive environment.

    Typical Qualifications:

    Any combination of Experience & Education that results in the successful applicant obtaining the requisite knowledge, skills and ability to perform the required job duties.

    Typical examples include:

    Experience and Education:

    • Equivalent to a Bachelor’s degree from an accredited college or university in English, journalism, communications, public relations, marketing, advertising or a related field applicable to the responsibilities and requirements of this position.

    – AND –

    • Three (3) years of professional experience at the level of a Communications and Engagement Coordinator II performing increasingly responsible communications and public engagement activities preferably in non-profit or government sectors.

    Possession of relevant coursework and/or certification from CSTI/CalOES and/or FEMA on performing as a Public Information Officer highly desired.

    Supplemental Information

    LICENSE REQUIREMENT
    Possession of a valid California Class C Driver License is required at the time of appointment. Individuals who do not meet this requirement due to physical disability will be reviewed on a case-by-case basis.

    ESSENTIAL DUTIES/PHYSICAL REQUIREMENTS:
    Work is performed primarily in a typical office environment. (1) Mobility: frequent use of keyboard; frequent sitting for long period of time; occasional bending or squatting; occasional overhead work. (2) Lifting: Frequently up to 10 pounds; occasionally up to 25 pounds. (3) Vision: constant use of overall vision; frequent reading and close-up work; occasional color and depth vision. (4) Dexterity: frequent repetitive motion; frequent writing; frequent grasping, holding, and reaching. (5) Hearing/Talking: frequent hearing and talking, in person and on the phone. (6) Emotional/Psychological: frequent decision-making and concentration; frequent public and/or coworker contact; occasional working alone. (7) Environmental:
    frequent exposure to noise; periodic working outdoors in event and transportation environments with exposure to loud noise, chemicals, fumes, and other environmental substances.

    OTHER REQUIREMENTS:

    • Some assignments may require evening, weekend, or other shift work.
    • Pursuant to California Government Code §3101, and American Canyon City Code §2.48.040(G)(3), all City employees are deemed Emergency Disaster Workers and may be charged with duties incident to the protection of life and property in the City during any emergency.

    Special Instructions

    Please mention you found this employment opportunity on the CareersInGovernment.com job board.

    Additional Information

    To apply, go to https://www.governmentjobs.com/careers/cityofamericancanyon
    Only applications submitted through the City's website and official application portal will be accepted and reviewed.

    Apply Now View job Employer Profile

    Please mention you found this employment opportunity on the CareersInGovernment.com job board.

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The Ins and Outs of Government PR Jobs - And Why It's Worth It To Consider One

The Ins and Outs of Government PR Jobs - And Why It's Worth It To Consider One
 

Introduction

Picture this: you're a skilled communicator with a knack for crafting compelling messages and a deep desire to make a difference in your community. You've considered various career paths, but the idea of working in government PR keeps nagging at you. You're intrigued by the opportunity to shape public perception, inform citizens, and contribute to the greater good, but you're not quite sure what a government PR job entails or if it's the right fit for you.

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Sound familiar? If so, you've come to the right place.

In this comprehensive guide, we'll dive deep into the world of government PR jobs, exploring the key responsibilities, necessary skills, and potential career growth opportunities within this dynamic field.

We'll paint a vivid picture of what it's like to work as a government PR professional, from the day-to-day tasks to the challenges and rewards that come with the territory.

But here's the thing: a government PR job isn't for everyone. It requires a unique combination of strategic thinking, adaptability, and a thick skin. You'll need to navigate complex bureaucracies, juggle competing priorities, and sometimes face public scrutiny. But if you're up for the challenge, a career in government PR can be incredibly fulfilling.

 

Roles and Responsibilities

When you step into a government PR job, you'll quickly realize that no two days are the same. Your role will be multifaceted, challenging, and always keeps you on your toes. At its core, your primary responsibility will be to manage the public image and reputation of the government agency or official you represent. But what does that actually entail? Let's break it down.

Crafting Compelling Communications

One of your key duties will be developing and implementing communication strategies that effectively convey your agency's mission, goals, and initiatives to the public. This means you'll need to have a deep understanding of your target audience and craft messages that resonate with them. You'll be the mastermind behind press releases, speeches, social media posts, and other public-facing content, ensuring that all communications are clear, concise, and on-brand.

Managing Media Relations and Crisis Communications

But your job doesn't stop there. As a government PR professional, you'll also be the go-to person for media inquiries and crisis communications. When reporters come knocking with tough questions or a scandal erupts, you'll need to think on your feet and develop strategic responses that mitigate damage and maintain public trust. It's a high-pressure role that requires a cool head and a quick wit.

Engaging the Public Through Outreach and Events

In addition to reactive tasks, you'll also be proactive in your approach to PR. This means organizing press conferences, public events, and community outreach initiatives that showcase your agency's work and engage citizens in meaningful ways. You'll be the bridge between your agency and the public, fostering relationships and building trust through open and transparent communication.

Collaborating with Stakeholders and Subject Matter Experts

Of course, all of this work doesn't happen in a vacuum. As a government PR professional, you'll collaborate closely with agency leaders, subject matter experts, and other stakeholders to ensure that all communications are accurate, timely, and aligned with your agency's goals. You'll need to be a master negotiator, able to balance competing priorities and find common ground among diverse perspectives.

 

Required Skills and Qualifications

So, you're intrigued by the idea of a government PR job, but you're not sure if you have what it takes to succeed in this dynamic field. Don't worry – we've got you covered. While the specific requirements may vary depending on the agency and position, there are certain skills and qualifications that are essential for any government PR professional. Let's take a closer look.

Excellent Communication Skills

First and foremost, you'll need to be an exceptional communicator. This means having the ability to write clear, concise, and compelling content across a variety of mediums – from press releases and speeches to social media posts and website copy. You'll also need to be an articulate and confident speaker, able to deliver messages effectively in front of cameras, reporters, and public audiences.

Strategic Thinking and Problem-Solving Abilities

But being a great communicator isn't enough – you'll also need to be a strategic thinker and problem solver. Government PR professionals are often faced with complex challenges that require creative solutions and the ability to think on their feet. You'll need to be able to analyze situations quickly, identify potential risks and opportunities, and develop strategic approaches that achieve desired outcomes.

Relationship Building and Interpersonal Skills

Another key skill for government PR professionals is the ability to build and maintain relationships with a wide range of stakeholders – from media contacts and community leaders to agency staff and elected officials. You'll need to be able to navigate complex bureaucracies, build trust and credibility with diverse audiences, and foster collaborations that advance your agency's goals.

Adaptability and Resilience

In the fast-paced world of government PR, things can change at a moment's notice. You'll need to be adaptable and resilient, able to pivot quickly when priorities shift or crises emerge. This means being able to work well under pressure, manage multiple tasks and deadlines simultaneously, and maintain a positive attitude even in the face of adversity.

Knowledge of Government Processes and Policies

Having a solid understanding of government processes and policies is essential for success in a government PR job. You'll need to be familiar with the workings of your agency, the legislative and regulatory environment in which it operates, and the key issues and challenges facing your community. This knowledge will enable you to craft effective messages, anticipate potential roadblocks, and navigate the complex landscape of government communications.

While this may seem like a daunting list of requirements, don't let it discourage you. Many of these skills can be developed over time through a combination of education, training, and on-the-job experience.

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Career Advancement Opportunities

So, you've got your government PR job title and you're excited about the opportunities. But what does the future hold? What kind of career advancement opportunities are available to you? Let's explore some of the paths you might take as you grow and develop in your government PR career.

Progressing to Senior-Level Positions

One of the most common career advancement opportunities in government PR is progressing to senior-level positions within your agency. As you gain experience and demonstrate your skills and leadership abilities, you may be promoted to roles such as Senior Communications Specialist, Communications Director, or Public Affairs Specialist. These positions typically require demonstrated ability of strategy development, team management, and high-level decision-making.

Specializing in a Particular Area of PR

Another way to advance your career in government PR is to specialize in a particular area of communications. For example, you might focus on digital communications and social media, or you might develop expertise in crisis communications and emergency response. By becoming a subject matter expert in a specific area, you can position yourself as a valuable resource to your agency and open up new opportunities for growth and advancement.

Transitioning to a Different Agency or Department

In some cases, career advancement in government PR may involve transitioning to a different agency or department. You might seek out opportunities to work in a larger or more high-profile agency, or you might be interested in exploring a different area of government, such as education, healthcare, or environmental protection. By bringing your skills and experience to a new agency, you can broaden your professional network, take on new challenges, and continue to grow in your career.

Pursuing Leadership Roles in Professional Organizations

Outside of your day-to-day job, you can also advance your career by taking on leadership roles in professional organizations related to government PR. For example, you might serve on the board of the National Association of Government Communicators or lead a committee for the Public Relations Society of America. These roles can help you build your professional reputation, develop new skills, and make valuable connections with other PR professionals across the country.

Transitioning to the Private Sector

Some government PR professionals choose to advance their careers by transitioning to the private sector. The skills and experience you gain in government PR – such as strategic communication, media relations, and crisis management – are highly transferable to the corporate world. You might seek out PR positions with companies that have a strong public affairs or government relations focus, or you might start your own PR consulting firm that specializes in serving government clients.

Regardless of the path you choose, the key to career advancement in government PR is to continually develop your skills, build your professional network, and seek out new challenges and opportunities. By staying proactive and strategic in your career development, you can position yourself for long-term success and make a meaningful impact in your community and beyond.

 

Challenges and Rewards

Working in government PR can be a deeply fulfilling career path, but it's not without its challenges. Like any job, there are both rewards and obstacles that come with the territory. Let's take an honest look at what you can expect as a government PR professional.

Challenges

Navigating Bureaucracy and Red Tape

One of the biggest challenges of working in government PR is navigating the complex bureaucracy and red tape that often comes with the job. Government agencies are subject to a wide range of rules, regulations, and approval processes that can slow down decision-making and hinder progress. As a PR professional, you'll need to be patient, persistent, and creative in finding ways to get things done within the system.

Managing Limited Resources and Tight Deadlines

Government agencies are often working with limited budgets and resources, which can make it challenging to execute effective PR campaigns and initiatives. You may need to get creative with your strategies and tactics and find ways to do more with less. Additionally, the fast-paced nature of government means that you'll often be working under tight deadlines and pressure to deliver results quickly.

Adapting to Changing Priorities and Leadership

Finally, government PR professionals need to be adaptable and resilient in the face of changing priorities and leadership. Political administrations come and go, and with each transition can come new directives, initiatives, and messaging. You'll need to be able to change direction and adjust your strategies and tactics to align with the current priorities and goals of your agency and its leaders.

Rewards

Serving the Public Good

Another reward of government PR is the satisfaction of knowing that you're serving the public good. As a public servant, your ultimate goal is to work in the best interests of the people you serve. This can be a powerful motivator and source of pride, knowing that your efforts are contributing to a larger purpose and mission.

Developing Unique and Valuable Skills

Working in government PR also provides opportunities to develop unique and valuable skills that can serve you throughout your career. You'll gain experience in strategic communication, media relations, crisis management, and stakeholder engagement – all skills that are highly transferable to other industries and sectors. You'll also develop a deep understanding of government processes, policies, and issues, which can make you a valuable asset to any organization.

Building a Professional Network and Reputation

Government PR can be a great way to build your professional network and reputation. You'll have the opportunity to work with a wide range of stakeholders – from elected officials and agency leaders to media contacts and community partners. By building strong relationships and demonstrating your expertise and value, you can position yourself for future career opportunities and growth.

While the challenges of government PR can be significant, the rewards are equally powerful. If you're passionate about serving the public good and developing your skills and reputation, a career in government PR may be the perfect fit for you.

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Landing Your First Government PR Job

Gain relevant education and training

Pursuing a degree in communications, public relations, journalism, or a related field can provide a strong foundation for a career in government PR. Consider earning a master's degree in public administration or public policy to deepen your understanding of government processes and issues. Taking courses or workshops in government relations, public affairs, or crisis communication can also help you build specialized knowledge and technical skills.

Gain relevant education and training

Pursuing a degree in communications, public relations, journalism, or a related field can provide a strong foundation for a career in government PR. Consider earning a master's degree in public administration or public policy to deepen your understanding of government processes and issues. Taking courses or workshops in government relations, public affairs, or crisis communication can also help you build specialized knowledge and technical skills.

Build your professional experience

Seeking out internships or entry-level positions in government agencies or nonprofit organizations can provide valuable hands-on experience in government PR. Volunteering for political campaigns or advocacy groups can also help you gain experience in messaging and outreach, while building your professional network. Look for opportunities to write or speak about government issues, such as op-eds or community forums, to demonstrate your expertise and engagement.

Develop your skills and expertise

Honing your writing and editing skills through practice and feedback is essential for success in government PR. Learning to use social media and digital communication tools effectively can also help you reach and engage different audiences. Staying up to date on current events and policy issues related to your areas of interest can help you provide informed and relevant communications.

Network and build relationships

Attending government and public affairs conferences and events can provide opportunities to meet and learn from other professionals in the field. Joining professional organizations like the National Association of Government Communicators or the Public Relations Society of America can also help you build your network and access resources and support. Reaching out to government PR professionals for informational interviews or advice can provide valuable insights and guidance.

Prepare for the hiring process

Familiarizing yourself with the government job application process, which may include exams or assessments, can help you navigate the hiring process more effectively. Practicing your interviewing skills and being prepared to discuss your experience and qualifications with human resources can help you make a strong impression. Being patient and persistent is also important, as the government hiring process can often take longer than the private sector.

Consider alternative paths to government PR

Looking for PR positions with government contractors or consulting firms that serve government clients can provide alternative paths to working in government PR. Considering working in the nonprofit sector on issues that relate to federal government policy or services can also provide relevant experience and exposure. Exploring opportunities in local or state government, which may have more entry-level positions available, can be another way to break into the field.

With persistence, dedication, and a commitment to public service, you can launch a fulfilling career in government PR.

 

Conclusion

If you're a skilled communicator with a passion for making a difference in your community, government PR may be the perfect fit. Government PR and public affairs jobs present the opportunity to inform and engage citizens, promote transparency and accountability, and support initiatives that improve people's lives. It also provides the chance to develop valuable skills, build a strong professional network, and establish a reputation as a trusted and effective communicator.

With dedication, persistence, and a passion for making a difference, you can launch a fulfilling and impactful career in government PR.

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The road ahead may not always be easy, but the opportunity to serve your community and contribute to the greater good is well worth the journey.

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